2017 New York Toy Fair A Big Success

Toy Fair 2017 logo

NY Toy Fair 2017 was a major success for TIA’s members’ businesses.

The 114th North American International Toy Fair was a big success for everyone who attended the event earlier this year. The event featured a record-breaking 444,000+ square feet of exhibition space and was held from February 18 – 21 at the Javits Center in New York.

The 2017 NY Toy Fair featured over 14,000 retailers, wholesalers, entertainment execs, importers, buying groups, and trade members from 96 different countries. Further, a record number of toy companies (1,131) unveiled their latest products at the NY Toy Fair.

According to Steve Pasierb, President and CEO at the Toy Industry Association (TIA), Toy Fair 2017 was a “resounding success” for its members’ businesses. Everywhere you looked there was a sense of excitement and optimism. He expressed he was impressed with the innovation and technology on display. These new toys and games will benefit families lives.

This year’s toy show provided new opportunities for American toy creators to reach new and emerging markets across the globe. It also brought to light exciting new toy trends and play experiences. Toy Fair represents the center of all things toys and games and there simply is no other show like it in the world, according to Pasierb.

Licensing executives from major companies, including Disney Consumer Products, Nickelodeon, Cartoon Network, Amazon, and HBO among others were scouting for the latest breakthrough inventors.

Marian Bossard stated that the mix of companies at Toy Fair continues to draw big crowds. Attendees looked to build relationships, create deals, and partake in educational talks pertaining to safety standards, toy trends, licensing, and more.

So by all regards Toy Fair 2017 was truly a major success. Following the 2017 Toy Fair, Toy Buzz announced its awards for Best Toys of Toy Fair 2017. These toys represent some of the hottest new toys for 2017 that will be competing for your hard-earned dollars. With so many outstanding toys on display, we’ll see if this success translates into greater toy revenues for 2017.

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