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Rubik’s Has Record Year in Sales

Rubik’s announced record earnings worldwide from 2015 – 2016. Rubik’s, a Smiley Company Production, announced record earnings of $250 million worldwide in 2015 – 2016. This represents a 45% year-over-year sales increase. In fact, the original 3 x 3 Rubik’s Cubes experienced a 40% increase in sales. Race doubled sales for half of 2015. Since […]

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Oniri Islands Represents Evolution of Toys-To-Life

Oniri Islands is a new evolutionary toys-to-life product that launched on Kickstarter. Tourmaline Studio has just launched Oniri Islands, a next generation toys-to-life hybrid product on Kickstarter. Tourmaline is looking to raise $30,000 for manufacturing a new toys-to-life title. The title is called Oniri Islands: Children of the River. The toys-to-life category meshes physical and […]

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Fisher-Price & BabyFirst Launch New Parenting Series

Fisher-Price joins forces with BabyFirst to produce parenting videos. Fisher-Price collaborated with BabyFirst to produce short parenting videos for parents. The new video series will make its debut starting March 20, 2017 on Fisher-Price and BabyFirst’s digital and social channels. The parenting series will focus on giving parents pointers on sleep and bedtime practices. In addition, […]

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Power Rangers Coming to Build-A-Bear Workshop

Power Rangers are making their way to Build-A-Bear Workshop. Build-A-Bear Workshop and Saban have teamed up to create a new line of Make-Your-Own Power Rangers. These companies released accessories, outfits, and a sound chip inspired by the show Mighty Morphin Power Rangers. For over 20 years Power Rangers inspired imaginations and sparked creativity in children […]

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Moose Toys Scores Two Australian Toy Awards

Moose Toys won two Toy of the Year awards – Collectible Toy of the Year and Craft Toy of the Year. Moose Toys, maker of the Shopkins, was honored with two Toy of the Year awards and two honors at the Australian Toy Awards. The Australian Toy Awards show is an annual event hosted in Melbourne, […]

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2017 New York Toy Fair A Big Success

NY Toy Fair 2017 was a major success for TIA’s members’ businesses. The 114th North American International Toy Fair was a big success for everyone who attended the event earlier this year. The event featured a record-breaking 444,000+ square feet of exhibition space and was held from February 18 – 21 at the Javits Center […]

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Loot Crate Enters Sports Arena with Latest Subscription Box

Loot Crate creates Sports Crate, a new subscription box. Loot Crate announced that it has signed new exclusive deals with Major League Baseball and MLB Players Association for its newest subscription box, Sports Crate. Now Loot Crate is boldly entering the sports world and its new licensed subscription box will launch with 10 MLB teams. […]

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Spin Master Generates Increase in Revenue in Q4 2016

Spin Master delivers 31% increase in revenue in Q4 2016. Spin Master revealed nearly a 31% increase in revenue for the fourth quarter of 2016. Spin Master called these strong financial results. Sales revenue was $376 M for the fourth quarter of last year. In Q4 2015, revenue was $288 M. This represents an $88 […]

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Is Monopoly Losing Its Identity?

Monopoly is replacing old tokens with brand new tokens, but does it make sense? Beginning this Fall 2017, Monopoly, the fast-dealing property trading game, will be eliminating three iconic game tokens – the thimble, wheelbarrow, and the boot from the game. These pieces have been a part of the iconic board game since its inception […]

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Toys R Us Recalls Kids II Oball Rattle Toy

Toys R Us recalls rattle toy over choking hazard concerns. Toys R Us, a major toy retailer around the world, announced a toy recall for the Kids II Oball rattle toy from Kids II, Inc. The recall is being issued due to a potential choking hazard. The recall impacts 680,000 Kids II Orball rattle toys. […]

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