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Hasbro Creates Dropmix – A New Music Mixing Game

Hasbro teams up with Harmonix Music for new music card game. Hasbro and Harmonix Music Systems joined forces to develop a new music mixing game called Dropmix. Dropmix leverages tech that allows players to create song mixes by playing cards on a special game board. This game board is connected to an app. Samantha Lomow, […]

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LEGO Announced Highest Revenue in its History

LEGO reported its highest earnings in its 85-year history. LEGO, the Danish toy company, announced its revenue results from 2016. It delivered a 6% increase in revenue, marking the highest level in the company’s 85-year history. LEGO has also experienced higher profit levels. According to reports, operating profit increased 1.7% while net profit was up […]

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HeForShe Partners with Boy Story to Release Boy Dolls

UN Women’s HeForShe and Boy Story release new action dolls. The UN Women’s HeForShe Initiative is joining forces with Boy Story to release special edition boy action dolls – HeForShe Special Edition Billy and Mason. Based on the image, Billy is on the left, while Mason is on the right. The action dolls look fantastic and […]

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Cra-Z-Art Inks Deal For Nickelodeon Slime

Cra-Z-Art closes new licensing deal for rights to Nickelodeon Slime. Cra-Z-Art, the toy, art, and stationary manufacturer, signed a licensing deal with Nickelodeon for the rights to market and sell Slime kits in the United States. Cra-Z-Art’s new Slime kits will be appropriately branded as Nickelodeon Slime. The slime kits will include all the ingredients […]

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Jakks Pacific Continues Licensing With Disney China

Jakks Pacific continues licensing deal with partner Disney China. Jakks Pacific has announced a multi-year licensing deal which maintains its partnership in China with Disney Consumer Products and Interactive Media. As a result of this licensing deal, the market can expect the launch of new merchandise from a variety of Disney-related toy lines, including Disney […]

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Cartamundi to Manufacture Play-Doh in US

Cartamundi will begin manufacturing Play-Doh products in the U.S. Cartamundi will take over manufacturing of Play-Doh products at its U.S. facility in East Longmeadow. This is actually not a completely new partnership as Hasbro and Cartamundi have collaborated in the past. In fact, Cartamundi has manufactured Monopoly, Risk, Clue, Candy Land, Game of Life and […]

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Hasbro Files Trademark For Play-Doh Scent

Hasbro seeks to trademark Play-Doh’s distinctive scent. Hasbro filed an application with the U.S. Patent and Trademark Office to trademark the unique scent of its Play-Doh product in the United States. The application filed is inclusive of all toy modeling compounds. Hasbro’s application described the scent as a distinct scent created through a combination of […]

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New Crayola Color Blaster Includes AR Tech

Legacy Games releases Color Blaster with Augmented Reality. Legacy Games, a design and development studio, is relaunching Crayola Color Blaster. This new arts and crafts toy will feature a brand new storyline and the pack will be called Paint My Dragon. The companion augmented reality game for Crayola Color Blaster will feature a new arcade […]

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Build-A-Bear Workshop Kicks Off Easter Event

Build-A-Bear launched a special event for Easter. Build-A-Bear announced it will be hosting a special Hip Hop Horray event for Easter in its stores in the US, Canada, and UK. Hip Hop Horray will feature entertainment in the form of dancing and music and the fun began March 3 and runs through March 5. If […]

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