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Toy Fair 2017 opens.
Fun and games are back in town at the Javits Center in New York for the annual Toy Fair. The Toy Fair runs February 18 – February 21 and features over 1,100 exhibitors showcasing their latest and greatest products for 2017. There were literally thousands of new toys and games to explore at the show from bubbles that taste like apple juice and new Shopkins toys to a reimagined Teddy Ruxpin and lithium powered skateboards and so much more!
One big trend found at the show is collectibles. Moose Toys had its latest Shopkins Cutie Cars on display.
Another toy trend for 2017 is getting kids up and active, according to a Toy Industry Association rep, Adrienne Appel.
Even Teddy Ruxpin has been reimagined for the 21st century. Teddy Ruxpin has been given a digital makeover and he brings an emotional connection and a sense of nostalgia.
The Toy Fair is not a public affair. However, it gives you a glimpse into what to expect on store shelves over the course of the year.