Last Updated on December 9, 2021 by Danielle
Lego scores the Toy Of The Year Award.
Recently the top toys and exceptional toy industry employees were honored at the 2017 Toy of the Year (TOTY) Awards in New York City. The event was held by the Toy Industry Association (TIA).
LEGO took top honors with the elusive Toy of the Year award for LEGO Friends Amusement Park Roller Coaster. Funko’s Pop! Was awarded the People’s Choice award based on consumers’ votes.
Here is a complete list of final Toy of the Year winners and their respective companies:
- Toy of the Year: LEGO – LEGO Friends Amusement Park Roller Coaster
- Innovative Toy of the Year: Spin Master- Hatchimals
- Doll of the Year: Mattel – Barbie Fashionista
- Tech Toy of the Year: Thames & Kosmos – CodeGamer
- Game of the Year: PlayMonster! – Yeti in My Spaghetti
- Infant/Preschool Toy of the Year: Just Play – Doc McStuffins Toy Hospital Care Cart
- Active/Outdoor Toy of the Year: Zuru – Bunch O Balloons
- Construction Toy of the Year: LEGO – LEGO Friends Amusement Park Roller Coaster
- Action Figure of the Year: Mattel – DC Super Hero Girls Action Figures
- Activity Toy of the Year: Crayola – Crayola Air Marker Sprayer
- Vehicles of the Year: Spin Master – Air Hogs Star Wars X-Wing vs. Death Star
- Collectible Toy of the Year: Funko – Pop!
- Specialty Toy of the Year: LEGO – LEGO Disney Castle
- License of the Year: Spin Master – Paw Patrol
- Rookie of the Year: WobbleWorks – 3Doodler Start Essentials Pen
This year’s TOTY winners covered all types of toys from construction and collectibles to educational tech toys and family games. The TIA CEO and president captured the prevailing trend in all of these toys: “They bring fun, laughter, and learning to kids.”
It’s an annual tradition to honor the best toys and industry excellence in the toy community. It was another year full of exceptional TOTY winners. These companies brought memorable play experiences to millions of families around the world.
Three exceptional toy industry contributors were inducted into the Toy Industry Hall of Fame. The inductees were Peter Eio (LEGO), Ray Larsen (RLA Marketing), and Sydney Rosen (Rose-Art). These fine folks join over 70 toy industry champions, including Jim Henson and George Lucas.
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