Fisher-Price & BabyFirst Launch New Parenting Series

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Last Updated on January 3, 2020 by Danielle

Fisher-Price BabyFirst logo

Fisher-Price joins forces with BabyFirst to produce parenting videos.

Fisher-Price collaborated with BabyFirst to produce short parenting videos for parents.

The new video series will make its debut starting March 20, 2017 on Fisher-Price and BabyFirst’s digital and social channels. The parenting series will focus on giving parents pointers on sleep and bedtime practices. In addition, the videos will shed light on reading and building literacy skills for your child.

According to Teresa Ruiz, VP of marketing communications at Fisher-Price, Fisher-Price initially entertained co-creation opportunities with BabyFirst since it was well-received among moms with age-appropriate content for babies. Ruiz added that they were also quite impressed with their Facebook community engagement.

Ruiz stated that the Fisher-Price is pleased to be sharing parenting pointers across both platforms, given the company has access to 85 years of early childhood development research.

During peak viewing times, BabyFirst will show 30 short 1-minute videos on Parents can also choose to view the same content on Fisher-Price’s website under the Everything Baby section.

Sharon Rechter, President of BabyFirst, stated that her company is thrilled to share Fisher-Price’s extensive play and child development expertise with its more than 5 million users.

This new Fisher-Price collaboration supports BabyFirst’s mission of bringing value to parents’ lives through productivity, inspiration, and entertainment in an effort to maximize the user experience.

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