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Ken Receives Diverse Makeover Like Barbie

Barbie’s boyfriend, Ken, receives a major makeover like Barbie after more than 55 years to reinvent Ken for a new generation of kids and help boost Barbie sales. It’s a diverse world in which we live today. After more than 55 years, Mattel has announced that the iconic Ken doll is finally getting a major […]

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Build-A-Bear Adds Despicable Me 3 to the Fun

Despicable Me 3 themed character plush toys will be added to Build-A-Bear Workshop’s lineup. Despicable Me 3, the latest iteration of the popular Despicable Me franchise from illumination, hits theaters June 30th. Build-A-Bear Workshop has announced it will be adding Despicable Me 3 plush characters to its collection for fans to own. It seems like […]

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Build-A-Bear Workshop to Add New Spider-Man Bears

Build-A-Bear adds new Spider-Man customizable bears to its collection. Spider-Man: Homecoming swings into theaters July 7th and Build-A-Bear Workshop has announced it will feature Make-Your-Own Spider-Man Bears just in time for the big summer blockbuster. The Make-Your-Own Spider-Man Bear closely resembles our web-slinging hero and kids are sure to love it. He’s so soft, lovable, […]

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Fidget-Spinners

Unofficial Test Warns of Lead in Some Fidget Spinners

An unofficial test was conducted on eleven fidget spinners and the findings were at least two had high levels of lead present. Fidget spinning toys may be the hottest toy of the year; however, a new report highlights an unofficial test indicating some of them may contain dangerous levels of lead. Tamara Rubin conducted an […]

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Smart-Toys

Future of Toy Industry: Toys Become Smarter

The top three toy companies face challenges but opportunities exist to alleviate the uncertainty. The toy industry experiences constant change over the years. All types of connected devices are bringing forth new challenges for the industry. Hasbro, Lego, and Mattel, the three leading toy companies, may live in uncertain times and are faced with unique […]

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The-Toy-Box

The Toy Box Gets Renewed For Second Season

ABC’s The Toy Box will be returning for another season, after being approved by executives. ABC has announced its decision to renew The Toy Box, a reality toy competition show that first aired in April 2017 in the United States, for a second season. The Toy Box is developed by Hudsun Media and Electus in […]

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ToysRUs Announces Q1 2017 Results

First quarter results indicate a decline in profits for ToysRUs, driven by its weak baby business. ToysRUs reported its first quarter results for 2017 recently. Sales and profit have both declined primarily due to its baby business among other factors. Earnings before interest, tax, depreciation, and amortization, EBITDA, came in at $44 M in the […]

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Play-Fair-2017

Industry Preview Night Coming to Play Fair 2017

Play Fair 2017 arrives this November 2017, expanding the fun with Industry Preview Night. Play Fair 2017 is a special annual event for the press, buyers, and industry professionals to provide them with early access to exhibitors, entertainment and play experiences. Play Fair 2017 will be held on November 4-5, 2017 at New York City’s […]

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VTech Honored With Awards For New Toy Assortments

VTech’s new toy lines have been recognized with awards by toy experts and companies. Toy companies, like VTech, are constantly seeking to create excellent toys that benefit children in one way or another. Recently, VTech was honored with an outstanding fifteen toy industry awards for its Go! Go! Smart Wheels as well as its baby, […]

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