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ABC’s The Toy Box Announces Winning Toy

3D Liquid Art was announced as the winning toy of ABC’s hit reality TV show, The Toy Box. Background on Show ABC’s show The Toy Box was an interesting reality TV experiment that aired from April 7, 2017 – May 19, 2017. It was a fascinating toy competition between toy inventors competing to earn a […]

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VTech Announces Record Sales for Q1 2017

VTech reported record earnings for the first quarter of 2017. VTech, an international toy company, announced record sales for the first quarter of 2017 due to three acquisitions. Encompassing the entire group including its acquired companies, VTech’s revenue reached a record $2.1 billion. Yes, that is BILLION with a ‘B’ – not millions! These record […]

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How Toys Affect Child Development

Choose wisely as the toys you choose can impact your child’s development. Wait! Before you purchase the next toy for your child, consider how it affects their development. As you head down the toy aisles or search online for a toy for your infant, toddler, preschooler, kindergartener, or child, you may feel overwhelmed by the […]

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Inventor of G.I. Joe Passes Away

Stanley Weston, the inventor of G.I. Joe and the action figure, passed away. Stanley Weston, the inventor of the action figure and creator of G.I. Joe, has sadly passed away at the age of 84. Our heartfelt condolences go out to the family. Weston was best known for bringing to life the G.I. Joe action […]

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Moose Toys Unveils New Shopkins Partnerships

Moose Toys announces new Shopkins partnerships to expand brand. In the past three years alone, the Shopkins franchise has created more than 200 partnerships around the world and more partnerships are expected in the future. New partnerships have been formed with Build-A-Bear and Sketchers in an effort to expand the brand worldwide. Previously, deals had […]

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Spin Master’s Q1 2017 Revenue Soars

Spin Master reports revenue increases for the first quarter of 2017. Spin Master has announced its financial results for the first quarter of 2017. The company reported revenue increases for this period compared to last year. Spin Master’s revenue increased from $162 M in Q1 2016 to nearly $228 M for Q1 2017. The company’s […]

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Inspiration on Embracing Mental Health Issues in Toy Industry

Parents suggest toy retailers follow the lead of Toys R Us to better include children with autism and mental disabilities. Toy companies and children’s brands like Sesame Street are starting to create products specifically for children with autism and mental health issues. But opportunities for improvement still exist. Many of us take for granted some of […]

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Toys R Us Invests in E-Commerce

Toys R Us renews its commitment to its online business by investing $100 million over three years. Toys R Us announced plans to reinvest in its online business. Toys R Us reportedly has invested close to $100 million over three years to boost its online shopping experience at Toysrus.com. Admittedly, according to Toys R Us, […]

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CultureFly Unveils Shopkins Subscription Box Service

CultureFly announces new partnership with Moose Toys to release new subscription box service, Shopkins Direct. CultureFly, a popular culture collectible box company, announced a brand-new subscription box service called Shopkins Direct. It’s a new partnership between CultureFly and Moose Toys. Each subscription box in Shopkins Direct will feature unique Shopkins apparel, accessories, and collectibles that […]

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What’s With All the Coding Toys?

Increasingly consumers are seeing more and more coding toys on store shelves. Why? Coding toys used to be a specialty niche not too long ago and beginning just last year we have seen them enter the mainstream. Consumers must we wondering – what gives with all the coding toys suddenly hitting store shelves? In fact, […]

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