The world’s three biggest toymakers – Lego, Hasbro, and Mattel – all faced sales slumps during the critical 2017 holiday season, leading some to believe they’re having difficulty cracking the code on what kids really want. What went wrong and what opportunities exist to rebound?
Hasbro’s special crowdfunding project has officially received the green light for production and will be its largest Star Wars toy ever at over 4-feet long. It is anticipated to reach backers on February 18, 2019.
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