Toy News

Hasbro Embraces Autism Awareness Month with New Sesame Street Plush Julia

Sesame Street’s popular character Julia, the first to tackle Autism, is being added to Hasbro’s Playskool Friends Sesame Street plush toy collection in the US and Canada.
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Trouble In Toyland? Are 3 Biggest Toymakers Stymied By What Kids Really Want?

The world’s three biggest toymakers – Lego, Hasbro, and Mattel – all faced sales slumps during the critical 2017 holiday season, leading some to believe they’re having difficulty cracking the code on what kids really want. What went wrong and what opportunities exist to rebound?
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All Systems Go On Hasbro’s HasLab Project Jabba’s Sail Barge Replica

Hasbro’s special crowdfunding project has officially received the green light for production and will be its largest Star Wars toy ever at over 4-feet long. It is anticipated to reach backers on February 18, 2019.
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Last Holiday’s Star Wars Toy Sales Slump Attributed to Hasbro ‘Error’

Star Wars: The Last Jedi toy sales saw lukewarm sales due to a reported ‘error’ on Hasbro’s part – not movie fatigue.
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Is Isaac Larian’s Crowdfunding Campaign to Save Toys R Us One Big Publicity Stunt?

Some critics have called into question billionaire toy mogul’s crowdfunding campaign to salvage Toys R Us.
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Mario Kart-Themed Monopoly Races to Gamestop

Monopoly Gamer: Mario Kart Edition arrives at GameStops, followed by a summer release at other retailers along with Power Packs this fall.
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Disney Toys Returning to Happy Meals After More Than a Decade

After more than a ten year hiatus, McDonald’s is bringing back Disney toys to Happy Meals.
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Target To Benefit Most From Toys R Us’s Demise

Target expected to experience biggest gains from Toys R Us going out of business in the US.
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Mattel Creating Real-World Rocket League Game

Hot Wheels Rocket League RC Rivals Set will bring the thrills and excitement of Rocket League to the real-world.
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Wicked Cool Toys Partners With Crayola On New Plush Toys

The new partnership would allow Wicked Cool Toys to create a new line featuring color-on plush toys bundled with Crayola markers, paints and more.
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