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Future of Toy Industry: Toys Become Smarter

The top three toy companies face challenges but opportunities exist to alleviate the uncertainty. The toy industry experiences constant change over the years. All types of connected devices are bringing forth new challenges for the industry. Hasbro, Lego, and Mattel, the three leading toy companies, may live in uncertain times and are faced with unique […]

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The Toy Box Gets Renewed For Second Season

ABC’s The Toy Box will be returning for another season, after being approved by executives. ABC has announced its decision to renew The Toy Box, a reality toy competition show that first aired in April 2017 in the United States, for a second season. The Toy Box is developed by Hudsun Media and Electus in […]

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ToysRUs Announces Q1 2017 Results

First quarter results indicate a decline in profits for ToysRUs, driven by its weak baby business. ToysRUs reported its first quarter results for 2017 recently. Sales and profit have both declined primarily due to its baby business among other factors. Earnings before interest, tax, depreciation, and amortization, EBITDA, came in at $44 M in the […]

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Industry Preview Night Coming to Play Fair 2017

Play Fair 2017 arrives this November 2017, expanding the fun with Industry Preview Night. Play Fair 2017 is a special annual event for the press, buyers, and industry professionals to provide them with early access to exhibitors, entertainment and play experiences. Play Fair 2017 will be held on November 4-5, 2017 at New York City’s […]

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VTech Honored With Awards For New Toy Assortments

VTech’s new toy lines have been recognized with awards by toy experts and companies. Toy companies, like VTech, are constantly seeking to create excellent toys that benefit children in one way or another. Recently, VTech was honored with an outstanding fifteen toy industry awards for its Go! Go! Smart Wheels as well as its baby, […]

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New Fidget Toys Expand the Toy Craze

Zing Toys and Moose Toys announce new entrants into fidget toy market, catapulting the craze to the next level. The fidget toy craze of 2017 is still going strong with no signs of slowing down anytime soon. Moose Toys and Zing Toys are jumping into the fray with new fidget toys of their own to build […]

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Ubisoft Debuts New Starlink Toys-To-Life at E3 2017

Ubisoft announced it is getting into the toy-to-life game with Starlink. At E3 2017, the gaming industry’s biggest show, Ubisoft revealed it is entering the toys-to-life market with a new property known as Starlink: Battle For Atlas. Ubisoft will be joining Activision’s Skylanders, Lego’s Lego Dimensions, Nintendo’s Amiibos and Tomy’s Lightseekers. This is in the […]

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Sphero Launches New Spider-Man Tech Toy

Sphero announces a new Spider-Man interactive toy in time for the upcoming movie. Sphero, the company responsible for Sphero Star Wars BB-8 Droid, announced a new interactive app-enabled Spider-Man superhero tech toy in time for the Spider-Man: Homecoming movie set to release in theaters this July 7th. Sphero Spider-Man is a miniaturized version of Spider-Man […]

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Mattel’s CEO Plans Turnaround Effort

Margo Georgiadis, CEO of Mattel, outlines a plan to reinvent the struggling toy company and get it back on track. In recent memory, Mattel, one of the world’s largest toy manufacturers known for Barbie, Hot Wheels, and Fisher-Price, has been struggling in comparison to rivals like Hasbro and Lego. Mattel’s CEO, Margo Georgiadis, announced a […]

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Mattel to Challenge Lego and Hasbro in China

Mattel plans to grow past competitors through digitally connected toys by 2020. Mattel, one of the world’s biggest toy manufacturers, plans to grow by a magnitude of 3 to 4 times in China’s toys and games market by 2020. With its efforts centering around digital connected toys, it plans to blast past its competitors, namely […]

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