Hasbro announced a unique partnership with Netflix to produce Stretch Armstrong Series. Hasbro announced that Hasbro Studios will be creating an original Stretch Armstrong series for Netflix. The new series will be entitled Stretch Armstrong and the Flex Fighters. This is the first time a Hasbro intellectual property has been turned into an original Netflix […]
Jazwares introduces the second wave of popular Roblox toys. Sometime later this month, Jazwares will officially launch the second wave of popular Roblox toys at ToysRUs, Walmart, and Target retail locations. The new wave of Roblox toys are based upon the game’s popular characters. This upcoming second wave will have Mystery Series and Core Figures […]
Mattel announced a new eight-figure deal with YouTube Kids. Mattel recently announced a massive eight-figure investment in YouTube Kids. The beleaguered global toy company is attempting to turnaround three years of dwindling sales. This new 8-figure deal is a huge investment for Mattel – the first of its kind – and it appears like they […]
Jakks Pacific announced an increase in net income with a decrease in sales for Q2 2017. Jakks Pacific reported its second quarter 2017 financial results, which covered results from April 1, 2017 to June 30, 2017. Jakks Pacific’s complete year net income hit nearly $120 million. Last year over the same period, it has sales […]
Spin Master announced expansion plans and what’s next for Hatchimals. Spin Master, the maker of the hit toy Hatchimals, announced ambitious plans to expand into the $11.5 billion Chinese toy market. Spin Master is also best known for Paw Patrol, Air Hogs, and its Meccano toy lines but none can match the blockbuster success of […]
NPD announced global growth in toy sales of 3 percent in 2017 thus far. The NPD Group, a worldwide analytics firm, reported that the worldwide toy industry sales showed a three percent growth in performance for the first half of 2017 up through June 2017. The NPD forecasts modest global toy industry growth to be […]
Hasbro celebrated International Day of Friendship with a new campaign for My Little Pony. On July 30th, Hasbro commemorated International Day of Friendship with a ‘Friend It Forward’ marketing campaign for My Little Pony. In the United States, Friendship Day 2017 is on August 6th. At the heart of My Little Pony, it is all […]
Hasbro launches its newest FurReal Friends pet pal. Hasbro officially launched FurReal Friends Roarin’ Tyler, the Playful Tiger in celebration of International Tiger Day on July 29, 2017. Roarin’ Tyler will retail for $129.99 and will be available nationwide at most major retailers, including online juggernaut, Amazon.com. The importance of International Tiger Day is to […]
Lightseekers has been officially launched in the US and UK. Tomy and PlayFusion have officially launched their latest product, Lightseekers at retail in the United States and United Kingdom. ToysRUs and Amazon will carry Lightseekers. Lightseekers represents the next level of connected play. Many of us may have heard about or seen toys-to-life toys from […]
Beware of electric fidget spinners as they pose a fire hazard. Fidget spinners are all the rage this year and are causing quite a commotion in the world of toys. Now reports have surfaced that electronic fidget spinners may pose a fire hazard. A few years back the hottest toy – hoverboards – were catching […]
