Billionaire toy executive Isaac Larian along with partner investors bid $890 million for Toys R Us US and Canadian stores, after failing with his GoFundMe #SaveToysRus crowdfunding campaign. Now the future of Toys R Us rests in the hands of the U.S. bankruptcy court.
Over the duration of the year, Mattel plans on closing down its New York office in phases, resulting in savings of $650 million.
Demand for the Black Panther toys has exceeded all expectations – selling out practically everywhere. Expect more on the way along with a new wave of toys and merchandise this summer and fall.
Hasbro reported a four percent increase in full-year net revenue, driven by strong performance from franchise brands like Transformers, Nerf, and Hasbro Gaming.
In an effort to expand its physical presence, Amazon considers purchasing vacant Toys R Us storefronts.
Mattel’s new Jurassic World 2 toys were unveiled at the New York Toy Fair 2018. Get your first look at the awesome and most exciting new licensed Jurassic World: Fallen Kingdom toys coming out later this year.
Sesame Street’s popular character Julia, the first to tackle Autism, is being added to Hasbro’s Playskool Friends Sesame Street plush toy collection in the US and Canada.
The world’s three biggest toymakers – Lego, Hasbro, and Mattel – all faced sales slumps during the critical 2017 holiday season, leading some to believe they’re having difficulty cracking the code on what kids really want. What went wrong and what opportunities exist to rebound?
Hasbro’s special crowdfunding project has officially received the green light for production and will be its largest Star Wars toy ever at over 4-feet long. It is anticipated to reach backers on February 18, 2019.
Star Wars: The Last Jedi toy sales saw lukewarm sales due to a reported ‘error’ on Hasbro’s part – not movie fatigue.
