Last Updated on December 23, 2019 by Danielle
Bladez Toys collaborates with Mattel in new Hot Wheels RC Line.
Mattel extended its partnership with Bladez Toyz. With this collaboration, we will see the launch of a new Hot Wheels RC Bladez Quad Racerz toy line that meshes with Mattel’s evergreen property Hot Wheels.
With this unique arrangement, fans will be able to race and fly the 2.4 GHz radio-controlled quad copter. In addition, they’ll also be able to drive, race, and drift with a racing chassis.
The Hot Wheels RC Bladez Quad Racerz Starter Set is expected to be on store shelves this September.
The company has put a lot of hard work into the concept and can’t wait for it to hit the market.
The company’s goal is to keep the Hot Wheels brand relevant and deliver innovation in the flying toy market. Interestingly, the quadcopter chassis will be compatible with Hot Wheels racing tracks, which will add new excitement to those playsets.
One of Mattel’s products managers expressed how they are excited about the partnership with Bladez.
The collaboration adds new play value to the Hot Wheels brand. It’s really exciting for boys to be able to play in innovative ways with Hot Wheels.