Last Updated on December 23, 2019 by Danielle
LeapFrog to make return at London Toy Fair 2018.
LeapFrog is expected to return to the London Toy Fair 2018 after missing in action this year. LeapFrog will have a toy booth near VTech, its new parent company. This could also mean that LeapFrog will make its way to the New York Toy Fair 2018 as well.
According to reports, VTech and LeapFrog’s booths will expand by around 30 percent to account for the toys from both brands.
At its core, LeapFrog has education written in its DNA. Customers should be able to experience all of the latest and greatest toys the company has to offer them and what better place to showcase them than London Toy Fair 2018 and New York Toy Fair 2018. We can’t wait to see whether LeapFrog releases a brand new electronic tablet for kids.
VTech is employing a dual brand strategy with LeapFrog and it is working on having dedicated sales, marketing and development teams for the LeapFrog brand.
Many will be pleased that VTech and LeapFrog will make an appearance at Toy Fair in 2018. It is great to see VTech and LeapFrog support the toy event and grow their presence at the show with a dual brand strategy and make a concerted decision to invest in Toy Fair festivities.