Mattel joins forces with Nickelodeon to launch new Thomas & Friends season and introduce a wide assortment of consumer products.
The specifics of the deal include launching the latest season of Thomas & Friends on Nick Jr. along with a host of special episodes that will be televised on Nickelodeon over the course of 2018.
Also, announced as part of the partnership, Mattel and Nickelodeon will partner together on consumer products ranging from apparel and accessories to home goods and consumer electronics and more.
According to Kate Schlomann, VP and Global Brand General Manager for Thomas & Friends, “securing Nick Jr. as our new home for Thomas & Friends is a huge game changer for the brand franchise, and one that, alongside our reimagined content direction will enable us to captivate new audiences as well as deepen engagement with our existing fans in the United States.”
In an effort to remain relevant to today’s audiences, the Thomas & Friends brand is going through sweeping changes. First, Thomas is moving away from Sodor for the first time ever. The company is making changes in an effort to strengthen the brand by making it more inclusive, meaningful, and entertaining.
Schlomann stated: “we are thrilled to have Nick Jr. as our partner as we bring the world into a child’s home through the eyes of Thomas & Friends.”
Source: Toy News