Rubik’s Has Record Year in Sales

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Last Updated on January 3, 2020 by Danielle

Rubik's Logo

Rubik’s announced record earnings worldwide from 2015 – 2016.

Rubik’s, a Smiley Company Production, announced record earnings of $250 million worldwide in 2015 – 2016. This represents a 45% year-over-year sales increase.

In fact, the original 3 x 3 Rubik’s Cubes experienced a 40% increase in sales. Race doubled sales for half of 2015. Since its launch in August 2016, Junior Bear has sold approximately 70,000 units. These are the highest sales results since the Rubik’s Cube originally launched in 1980, indicating there is continued demand for Rubik’s products.

Earlier this year Rubik’s announced Rubik’s Magic by Fantasma and Professor Rubik’s Puzzle Books.

Additionally, Rubik’s has strategically partnered with Paragon Entertainment to create escape rooms at theme parks and entertainment centers around the world.

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