Teddy Ruxpin Is Coming Back In 2017

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Last Updated on January 3, 2020 by Danielle

Teddy Ruxpin

Wicked Toys and Alchemy II plan to bring Teddy Ruxpin to a whole new generation of kids. New toys and merchandise are expected to arrive in autumn 2017.

UPDATE: You can preorder Teddy Ruxpin on Amazon through this link. He will be available August 1st.

Were you a child during the 80s? You probably remember Teddy Ruxpin. It was an interactive toy that took the form of an animated talking teddy bear. For many parents and grandparents the original Teddy Ruxpin was one their favorite toys. It was a timeless toy.

Now Wicked Cool Toys is partnering with Alchemy II to relaunch Teddy Ruxpin brand globally. New toys, content, and merchandise are going to arrive in the fall of 2017. This will be the 5th generation of Teddy Ruxbin toys. The original was manufactured by Worlds of Wonder.

Wicked Cool has already rebooted the Cabbage Patch kids. Now Wicked Toys is bringing back another popular 80s toy. Will it manage to capture the magic of the original? Other companies have tried to bring Teddy Ruxbin back, but nobody has really succeeded. Playskool, YES! Entertainment, and BackPack Toys have tried rebooting it. In 2006, Teddy Ruxpin was named one of the top Christmas toys by Creative Child Magazine. It’s been at least 10 years since the last toy was released.

Back in 1985, the original Teddy Ruxpin was released by Alchemy II. In 1985 and 1986, the toy’s popularity reached its peak and it became one of the best selling toys. The toy went onto to sell over 8 million toys and was a global success. Eventually, it was released in over 13 languages. It was one of the most iconic toys ever released. Back when it came out it was the first animated toy and earned a spot on Time’s 100 Greatest Toys of All Time.

See the original Teddy Ruxpin commercial:

It was designed by Ken Forsse, who was a former Disney imagineer. He founded Alchemy II in 1982. While Forsse passed away in March of 2014, Teddy Ruxbin was instrumental in opening the door for future talking toys.

With innovative technology and a brand new play pattern, the toy was really ahead of its time. The toy had a hidden tape deck in its back that allowed parents to insert a cassette. With it, it had the ability to read stories and sing songs to kids. Both his mouth and his eyes were synchronized with his voice as he read stories.

The way it worked is actually quiet ingenious. Cassettes had 2 audio tracks. One track was used for his voice and the other was used to tell the toy when to move its mouth. It gave the impression that the toy was really talking. For kids, Teddy Ruxpin became more than just a toy. He became a friend.

It didn’t stop with just toys. In 1987, Alchemy II created an animated series, “The Adventures of Teddy Ruxpin,” based on the toy along with 60 books and audio tapes. The brand grew with interactive games, push, clothing and more. Over the course of 3 years, the combined gross earnings were estimated to be 6 billion dollars. Because of its success, Alchemy II went on to develop other licensed talking toys including a talking Mickey Mouse, Mother Goose, Goofy, Snoopy, and Charlie Brown.

Now an entire new generation of kids can experience the magic of Teddy Ruxpin with the new partnership between Wicked Toys and Alchemy II. Wicked Toys hopes the new Teddy will be just as innovative as when it first appeared. It will be interesting to see if the original 30 cassettes will be introduced in a new format. Will the technology be built inside Teddy Ruxpin or will Wicked Cool create a supporting app?

Jeremy Padawer, co-president and partner of Wicked Cool Toys, said: “We are embracing the past and making Teddy Ruxpin as adorable and engaging as ever, while innovating Teddy with features that will amaze parents and their tech-savvy children.”

Wicked Toys plans to meet with partners at the Miami Kidscreen Summit and upcoming New York Toy Fair 2016. Stay tuned for more news on Teddy Ruxpin as it breaks.

14 Responses to Teddy Ruxpin Is Coming Back In 2017

  1. MARIE September 5, 2016 at 9:02 am #

    Where can i by The new Teddy Ruxpin 2017???
    Who sells it??
    How do i get it?


    • mm
      admin September 5, 2016 at 10:01 am #

      Hi Marie,
      Thanks for the comment. It is not yet available. It is expected to come out sometime in 2017.

    • Lucy October 11, 2016 at 7:57 pm #

      I want one two
      my mom had one when she was little and now I want one two

    • Lisa July 15, 2017 at 10:04 am #

      I got mine this morning 7/15/17 from QVC before they sold out. They were taking advance orders after sell out. Check them out. Mine will be here on the 19.

    • B September 25, 2017 at 11:15 am #

      Check QVC they have been selling them since July

  2. Marie September 5, 2016 at 12:28 pm #



  3. Marla October 2, 2016 at 3:37 am #

    can you pre-order?

  4. Nigel November 9, 2016 at 5:14 pm #

    Am I not the only one that is not going crazy? Ps: where can I get this?

  5. Cathy December 10, 2016 at 4:47 am #

    I what one i whated one a a kid but i never got one i no they whent fast than i belived in santa but i never got one so now i would likev one

  6. Gail talbot January 15, 2017 at 8:17 pm #

    Please keep teddy ruxspin as simple as ever he was … My daughter had one as a child born 1990. She wouldn’t go anywhere without him . But had got lost through transit … I want one now for my granddaughter … And SO WILL I xxx

  7. Brenda Faircloth June 3, 2017 at 2:59 pm #

    I got one in the 80’s for my daughter. She now has a 6 month old and I want one for her. Ok I confess I want it for me as well. Loved that little bear. What stores will be selling it?

  8. JC July 10, 2017 at 7:07 am #

    Preorder this on Amazon.com. Release date is for August 1st. Just bought 4.

  9. Lisa July 15, 2017 at 10:09 am #

    QVC. I will have mine 7/15 in my hands. Cant wait to give it to my granddaughter. Cant beat it. Ordered 7/15 and in my hands next week. No calling stores staying on the internet. Ordered and done!!

  10. Badaibo August 14, 2017 at 8:31 am #

    I can’t wait to get my own

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