Robot toy sales have risen forty percent at Amazon, driving its toy business to new heights. According to One Click Retail, an e-Commerce analytics company, Amazon’s robot toy sales have experienced explosive growth of forty percent. While this may be surprising to some, it may not be all that surprising considering robot toys were identified […]
Mattel outlines a plan to win over Generation Alpha – but Mattel believes that shouldn’t including forcing tech into toys. Faced with numerous challenges and declining sales from $6.5 to $5.5 billion in the last three years, how does Mattel win over Gen Alpha? That’s a very good question and one that toy maker Mattel […]
Collectible toys continue to experience success in the United States. According to the NPD Group, the collectibles market has experienced five percent growth in the United States. Blind bags represent one of the largest growth segments within the collectibles market boasting sixty percent explosive growth from 2013 to 2016. Collectibles were hot before but now […]
The FBI has issued a warning to parents when choosing to purchase smart connected toys. Recently, the Federal Bureau of Investigation or FBI has advised parents to comprehensively research smart connected toys before making your purchase. More specifically, they should be extra cautious when one of these Internet-enabled toys has such features as cloud connectivity […]
Hasbro’s CEO announced eSports was one of the main drivers for its business. Brian Goldner, Hasbro’s CEO, stated eSports helped act as a catalyst for its business. Magic: The Gathering and Dungeons & Dragons are popular on Hasbro’s Twitch Channel and this, in turn, has helped drive new players to these video games, which has […]
Hasbro shows strong growth for the second quarter of 2017. Hasbro recently reported an eleven percent increase for Q2 2017. This was the result of continued growth from franchise brands, the Hasbro Gaming division, and its partner brands. On an international level, Hasbro’s revenue increased by nearly $427 million. A major factor in this growth […]
Mattel’s sales received a healthy boost in Q2 2017. After Mattel’s disappointing first quarter 2017 slump, it’s pleasing to see Mattel somewhat turn around its performance in Q2 2017. Net revenue got a healthy two percent boost in the second quarter of 2017 compared to last year during the same period. Its gross sales increased […]
Nintendo announced the return of a popular bundle with the 2DS and a Mario game coming this August 2017. Want to play your favorite DS and 3DS games at an affordable price? You’re in luck because Nintendo recently announced it is bringing back a fan-favorite Nintendo 2DS bundled with New Super Mario Bros. 2. The […]
Nintendo’s trademark filing leads to speculation about an upcoming N64 Classic Edition. Nintendo’s latest trademark filing with the EU Intellectual Property Office has fueled speculation on a potential N64 Classic Edition. As you can expect this has legions of loyal Nintendo fans super excited at the possibility of its release. Can you imagine all the […]
Freaker Sneaks announces NES styled Air Jordan 4 sneakers. Earlier this year ToyBuzz reported news of custom Air Jordan 4’s based on the Super Nintendo Entertainment System or SNES. Now Freaker Sneaks’ latest design is inspired by the original Nintendo Entertainment System or NES. Both the NES and SNES were beloved home consoles for Nintendo […]
