eSports Drives Hasbro’s Business

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Last Updated on December 26, 2019 by Danielle

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Hasbro’s CEO announced eSports was one of the main drivers for its business.

Brian Goldner, Hasbro’s CEO, stated eSports helped act as a catalyst for its business.

Magic: The Gathering and Dungeons & Dragons are popular on Hasbro’s Twitch Channel and this, in turn, has helped drive new players to these video games, which has served to strengthen Hasbro’s business.

In fact, millions of fans love watching Magic online tournaments and these eSports and Twitch audiences have been propelling Magic: The Gathering and Dungeons and Dragons brands. Hasbro seized the opportunity to tap into the Stay at Home economy and their strategy has proven to payoff dividends.

Hasbro also announced that it has the next generation of Magic online experience in development called Magic Digital Next. For Hasbro, Magic: The Gathering is an important brand and they see a need to create a larger, robust platform for fans. This project has been in the works for some time now and they can’t wait to launch it.

Another factor driving the success of Dungeons & Dragons is the popularity of Stranger Things. Incidentally, the show makes several references to Dungeons and Dragons. That has also played a pivotal role in its resurgence.

Hasbro’s Goldner also noted that Hasbro’s growth in franchise, Hasbro Gaming, and partner brands helped to offset a drop in emerging brands.

Mr. Golder noted that the fourth quarter will be a true test to its success this year. It has some big hits up its sleeves with My Little Pony: The Movie and Star Wars: The Last Jedi movie tie-in products that could potentially set it up for another great holiday season. Recall in previous years Star Wars and Disney Princess dolls helped drive Hasbro’s sales to record levels. The question remains: Can Hasbro do it again?

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