Hasbro reports revenue growth in US and Canada, driven by Transformers, Nerf, and Monopoly. In stark contrast to Mattel’s rather disheartening revenue losses reported last week, Hasbro has reported a 2% increase in revenues for the first quarter of 2017 in the United States and Canada. Unlike the drop in shares for Mattel, Hasbro’s share […]
Nintendo partners with McDonald’s on Super Mario Happy Meal toys and Nintendo Switch Sweepstakes. Happy Meals just got a whole lot more fun! Nintendo and McDonald’s have joined forces to introduce Super Mario-themed toys in kids’ Happy Meals. This is not the first time the two companies have partnered but it’s an all-new collection of Super Mario […]
New Anki Overdrive Fast & Furious Edition hits stores September 2017. Anki announced a new version of its popular smart tech toy, Anki Overdrive, will receive a new expansion known as Anki Overdrive Fast & Furious Edition. It’s part of a new licensing deal with the Fast and the Furious franchise. It’s a thrilling game […]
VTech and LeapFrog announced new toy lineup at the TTPM 2017 Spring Showcase. VTech and LeapFrog announced it will reveal its latest product lineups at the TTPM 2017 Spring Showcase, an annual media event showcasing the latest and greatest play trends. The event was held on April 27 in New York. Prior media attendees include […]
Hasbro and Tomy revealed their latest limited edition Optimus Prime action figure. Celebrating the 10th anniversary of Michael Bay’s Transformers movie, Hasbro and Tomy announced a new limited edition action figure based on Optimus Prime. The new action figure is better known as Optimus Prime MPM-4 – part of the Transformers Masterpiece Movie product line. […]
Shares decline as Mattel announces discouraging sales and big losses for Q1 2017. After announcing a big loss and a 15% decline in sales for the first quarter of 2017, Mattel’s shares declined. The sales slump is reportedly due to unsold holiday inventory that are sitting on shelves. Recall, in February 2017, Mattel’s new CEO, Margo […]
American Girls debuts new Korean American doll, celebrating themes of inclusivity and diversity. Inclusivity and diversity are buzzwords that are increasingly gaining relevance in the world of toys. First, we witnessed the world premiere of the world’s first boy doll – Logan Everett – from American Girl. Boy dolls were introduced to the toy line after […]
The latest toy craze emerges with Fidget Spinners. Meet the Fidget Spinner. It’s taking the toy world by storm and is the latest toy sensation. Better watch out Hatchimals – there’s a new toy craze in the world of toys called Fidget Spinners! Fidget Spinners are coaster-sized plastic or metal toys that spin. Interestingly, they […]
New Candy Crush merchandise and apparel from Moschino releases for die-hard fans. Candy Crush fans are being treated to new gear inspired by the mobile game with a new partnership between King, the popular mobile game’s developer, and Moschino, a clothing company. With the newly formed partnership, fans can expect a Moschino Candy Crush backpack, swimwear, and […]
Little Tikes issues toy recall for popular swing set, 2-in-1 Snug ‘n Secure Pink Swing, affecting 540,000 units. Little Tikes issued a voluntary toy recall for its popular 2-in-1 Snug ‘n Secure Pink Swing in cooperation with the Consumer Product Safety Commission (CPSC). This toy recall impacts nearly 540,000 swing sets manufactured between November 2009 […]
