Last Updated on May 10, 2021 by Danielle
Nintendo partners with McDonald’s on Super Mario Happy Meal toys and Nintendo Switch Sweepstakes.
Happy Meals just got a whole lot more fun! Nintendo and McDonald’s have joined forces to introduce Super Mario-themed toys in kids’ Happy Meals. This is not the first time the two companies have partnered but it’s an all-new collection of Super Mario characters for kids to collect.
The Super Mario toys launched on April 27 and will be available through May 22 at McDonald’s fast-food restaurants in the United States. The Super Mario collection of toys includes Super Mario, his brother Luigi, Princess Peach, Yoshi, Bowser, Invincible Mario, a green extra-life power-up mushroom, and a red Koopa turtle shell.
Doug Bowser, Senior Vice President of Sales and Marketing at Nintendo America stated that Nintendo is constantly seeking strategies to expand its brand and reach. They felt that this partnership with family-friendly McDonald’s was very much aligned with its brand. And kids and parents have grown up with Happy Meals and Mario so they are familiar with them. Kids who have not been previously been exposed to Super Mario will now find them in their Happy Meals and will definitely gain awareness of the fun Nintendo characters. Fun and Happy Meals are synonymous so it’s a match made in heaven.
The cool thing about these Super Mario toys is that each one features a special feature. Mario illuminates in a variety of vibrant colors. Kids will love playing out imaginative adventures with Super Mario and his friends. They look fantastic so kids will perhaps want to collect more than one or even the entire collection. It’s a win-win for both Nintendo and McDonald’s.
In addition to launching these Super Mario Happy Meal toys, customers can also enter sweepstakes to be entered into a drawing to win a Nintendo Switch hybrid console. And remember, the Nintendo Switch is the hottest console in the world of gaming and is almost certain to make Toy Buzz’s elusive and ultimate year-end list curating the Top Toys for Christmas 2021. In fact, it is Nintendo’s fastest-selling console in history. If you weren’t able to get your hands on one yet, this sweepstakes is another great opportunity for Nintendo fans.