Mega Construx Pokémon sets allow fans to build and play with fantastic Pokémon. Pokémon is making its way to the construction toy aisles thanks to Mattel’s Mega Construx new product line. Pokémon fans will be able to build articulated Pokémon figures in various Pokémon worlds. Fans can expect Pikachu, Charizard, and many more Pokémon to […]
Bladez Toys collaborates with Mattel in new Hot Wheels RC Line. Mattel extended its partnership with Bladez Toyz. With this collaboration, we will see the launch of a new Hot Wheels RC Bladez Quad Racerz toy line that meshes with Mattel’s evergreen property Hot Wheels. With this unique arrangement, fans will be able to race […]
New service delivers gifts inspired by Disney’s films and theme parks. Funko recently announced its new toy box subscription service called Disney Treasures. The service will deliver action figures and accessories based on Disney films and theme parks. Funko has not officially unveiled information about the subscription service’s pricing and frequency of delivery. However, you […]
Mattel will begin focusing on dads and daughters in new campaign. Mattel’s has a new marketing campaign for Barbie. It made its debut during the NFL Playoffs last month. The campaign is called ‘Barbie You Can Be Anything’ and it focuses the attention on dads and their kids. You may recall the spots, featuring real […]
Exciting collaboration to create new Nerf products. Jazwares and Hasbro announced a new collaboration on Nerf products. Jazwares will introduce a new toy line called Nerf Toy Adjacency with this collaboration effort. The new toy line will feature targets, tactical gear, storage, and both indoor and outdoor sports and games for Nerf’s sports. Jazwares is […]
Lamaze brand experiences phenomenal sales growth in 2016. TOMY celebrated “phenomenal sales” for its preschool brand Lamaze. Sales grew 3% over the year and TOMY billed it as an incredible year for the brand. The driving factors for the sales growth included a brand refresh, targeted marketing campaigns, and celebrity endorsement. Lamaze was endorsed by […]
Brand Finance ranks LEGO at top of Global 500 list, making it the ‘most powerful brand’. Brand Finance, the leading valuation and strategy consultancy, released its annual Global 500 list and ranked LEGO #1. LEGO is now being hailed as the ‘most powerful brand’ in the world. LEGO’s ranking was due in part to The […]
Former Google exec to take over as CEO of Mattel. Earlier this year, Mattel announced Margaret Georgiadis, a former Google executive, as its new CEO. This is the company’s second CEO change since 2015. Beginning February 8, 2017, Georgiadis will take over control of the company from Christopher Sinclair. Sinclair served as CEO from early […]
Toy Industry Association reveals 2017’s Top Toy Trends. The Toy Industry Association (TIA) revealed the top toy trends for 2017 at the New York Toy Fair. This year’s trending toys are indicative of the health of the U.S. toy industry. The industry is coming off a great year, experiencing 5% sales growth in 2016. Undoubtedly, […]
TT Games Acquires Playdemic to create new Lego games. TT Games has acquired Playdemic, a mobile game game developer, in an attempt to develop new Lego mobile games. TT Games is a division of Warner Bros. Interactive Entertainment, and has developed great selling LEGO games. The combined company will develop a new series of LEGO […]
