Hasbro Ceases Gender Categories

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Last Updated on December 23, 2019 by Danielle

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Hasbro eliminates gender categories in its revenue reports.

In its 2016 annual report, Hasbro announced it is making changes to how it reports revenue. Previously, the company had reported earnings from a boys and girls category in addition to other categories like preschool and games.

Hasbro stated that beginning with Q1 2017, it will no longer be reporting by gender categories. In place of the old categorization, Hasbro will now report revenue based on the following categories: Franchise Brands, Partner Brands, Hasbro Gaming, and Emerging Brands. Hasbro believes that this reporting scheme has greater relevance and provides an better perspective on their business.

This news serves as a statement in the wake of toy companies and retailers asked to eliminate gendered toys over the last few years. Interestingly, the 2016 report highlighted the fact that Hasbro’s Boy’s segment grew 4%, while the Girl’s segment grew 50% thanks to the acquisition of Disney Princess and Disney Frozen licenses from Mattel.

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