Hasbro Creates Dropmix – A New Music Mixing Game

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Last Updated on May 10, 2021 by Danielle


Hasbro teams up with Harmonix Music for new music card game.

Hasbro and Harmonix Music Systems joined forces to develop a new music mixing game called Dropmix. Dropmix leverages tech that allows players to create song mixes by playing cards on a special game board. This game board is connected to an app.

Samantha Lomow, SVP of Hasbro, stated that the company continues to remain focused on developing cutting-edge play experiences and Dropmix delivers on this vision in a big way. According to Lomow, Hasbro teamed with Harmonix to tap into their musical gaming expertise and combine that with Hasbro’s competence in physical and digital play experiences. Physical and digital play experiences are one of this year’s top toy trends.

Dropmix allows players to combine their favorite artists and songs in an fresh and innovative way. Additionally, it allows them to find new artists and songs and create the best ‘drop the mic’ moments.

Dropmix features an electronic board and sixty cards, spanning several different music genres. According to Steve Janiak, the CEO of Harmonix, by joining forces it has enabled the companies to develop the next generation of music play.

Dropmix delivers a brand new means of discovering, experiencing and interacting with your music. And the overall experience is fun and social while remaining competitive. It is a great party game.

According to the CEO, when players put their first cards on Dropmix and hear their first amazing mix, players will be amazed.
Dropmix will retail for $99.99 and the music game will be available online at major retailers beginning this September 2017.

In related news, BeatMoovz is an innovative new music toy first unveiled at the 2017 NY Toy Fair that was honored by Toy Buzz as one of the Best Toys of 2021.

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