Last Updated on December 26, 2019 by Danielle
L.O.L. Surprise wins Doll & Toy of the Year at Australian Toy Awards.
MGA Entertainment’s L.O.L. Surprise! was honored with two prestigious awards: Doll of the Year and Toy of the Year awards at the Australian Toy Awards. Previously, we had heard news that L.O.L Surprise was dominating the doll category in the United States as of January 2017.
Isaac Larina, the MGA Entertainment CEO, reflected on the fact that the last time the company won Doll of the Year was with Bratz in the early part of the 2000s.
Larina expressed how thrilled they are to be honored by the Australian Toy Association and presented with not one but two awards for their property L.O.L. Surprise! Larina stated that the company plans on continuing to surprise and delight kids around the world.
The Australian Toy Association organized the awards and presented the winners at the Australian Toy Fair. L.O.L. Surprise!, a collectible toy, won over fans thanks to its unboxing appeal.
According to reports, L.O.L. Surprise! features a popular mix of doll and collectible that resonates with fans. The toy has faced sell-outs as it launched in markets around the world. And, as a result, it has created an after-market sales craze.
Even though new shipments of the collectible toy arrive on a weekly basis, this popular toy is anticipated to be one of the hardest Easter gifts to find. Good luck and Happy Hunting!