Last Updated on December 23, 2019 by Danielle
MGA Entertainment is succeeding in the toy dolls category.
We’re already almost two months into the year and according to The NPD Group, MGA Entertainment is experiencing success in the dolls category of toys.
More specifically, L.O.L. Surprise! Dolls peaked at the #1 spot, while Num Noms Blind Bags Assortment takes second place in the dolls category for January 2017.
Not since Bratz in the early part of the 2000s has MGA’s dolls occupied the #1 spot. And now in 2017, as of the start of the year, MGA is occupying both the #1 and #2 positions in the dolls category. The company’s success is expected to continue into the future.
When L.O.L Surprise! Dolls launched in December 2016, the new dolls sold out in only a week. Num Noms have transformed into a best-seller since it first launched in December of 2015.
The CEO of MGA Entertainment, Isaac Larian, said the company expects to keep the momentum going and widen its lead over the competition over the course of the year.
According the The NPD Group, in January 2017 MGA Entertainment as a whole grew 50% compared to January 2016. This explosive growth was driven by the company’s solid performance in the dolls category.