Industry Preview Night Coming to Play Fair 2017

Play Fair 2017

Play Fair 2017 arrives this November 2017, expanding the fun with Industry Preview Night.

Play Fair 2017 is a special annual event for the press, buyers, and industry professionals to provide them with early access to exhibitors, entertainment and play experiences. Play Fair 2017 will be held on November 4-5, 2017 at New York City’s Jacob Javits Center, the same place where the Toy Fair is typically held. This will be The Toy Association’s 2nd annual Play Fair.

This will be the first time Play Fair will have an Industry Preview Night for the media and toy industry experts. In addition to the preview night event, attendees will also discover the nominees for the 2018 Toy of the Year Awards. This Industry Preview Night event will take place on November 3rd.

Presently, a handful of exhibitors will appear at Play Fair 2017, including LEGO, Hasbro, Mattel, Alex Toys, VTech, LeapFrog, WowWee, Magformers, and Cartoon Network.

It is the perfect occasion to spotlight the best play and entertainment experiences as well as the hottest toys and games right in time for the holiday season. These nominated toys will also serve as great gift ideas for kids of all ages for the holiday season.

Play Fair 2017 is expected to draw larger crowds after selling out last year. More than 20,000 parents, children and toy fans attended last year’s event.

The Toy Association and Leftfield Media are excited to be expanding Play Fair with their first Industry Preview Night. You can count on lavish play experiences, feature stages, character meet-and-greets, and much more. There will be something memorable for kids and even kids at heart. If you’re interested in Play Fair 2017 save the date and get ready to play!

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