Last Updated on May 10, 2021 by Danielle
UN Women’s HeForShe and Boy Story release new action dolls.
The UN Women’s HeForShe Initiative is joining forces with Boy Story to release special edition boy action dolls – HeForShe Special Edition Billy and Mason. Based on the image, Billy is on the left, while Mason is on the right. The action dolls look fantastic and feature eleven joints and six ball action joints.
In case, you’re wondering about the name ‘action doll’ – this is actually a combination of traditional boy’s action figures and girl’s dolls. These action dolls challenge the notion of boys playing with dolls. Further, it suggests that both boys and girls alike should be able to bond with a special playmate of their own.
According to UN Women, all children – no matter their gender – need to learn nurturing, emotional intelligence and empathy.
Phumzile Mlambo-Ngcuka, Executive Director at UN Women stated that children learn through play. If we teach children from early childhood that boys and girls should act and be treated differently, we set them up for a life of inequality. At UN Women they want to see the exact opposite and it all starts with how our boys play. They see a world in which all children see girls and boys with equal rights and open choices.
Kristen Johnson and Katie Jarvis launched Boy Story last year. When these two sisters launched Boy Story via Kickstarter, they set out to make a big impact in the toy world. They realized that they were faced with a monumental challenge to break down gender stereotypes in toys.
Kristin Johnson stated she believes the UN Women’s HeForShe Initiative alliance is important. Boy Story’s goal is aligned with UN Women’s mission to break down barriers and work toward gender equality.
These two special edition action dolls are part of HeForShe’s Equality Line. These action dolls are available for purchase at www.boystory.com. As part of giving back, thirty-five percent of the proceeds from the boy dolls will benefit UN Women’s global efforts to advance gender equality for both women and girls around the world.
In related news, we’re beginning to notice a new trend in the world of toys – the introduction of boy dolls or action dolls. These new crop of boy dolls introduce boys to important skills of empathy and nurturing play. Some of the new boy dolls unveiled at the 2017 NY Toy Fair include Wonder Crew and American Girl’s Logan Everett – the American Girl’s first boy doll in its 30+ year history. In fact, both Wonder Crew and American Girl’s Logan Everett made our Top Toys of 2021 list. These are going to be among the hottest boys toys this year.