Last Updated on December 27, 2019 by Danielle
Jakks Pacific joins forces with Sony Pictures to create new Smurf toys.
Jakks Pacific has collaborated with Sony Pictures to create new Smurf toys. The toys will be tied-in with the new Smurf movie, Smurfs: The Lost Village, which hits theaters in April 2017.
The new toy line will feature Smurf action figures, playsets, and even talking plush figures. Fans will be able to get Clumsy, Hefty, and Smurfette.
Jakks Pacific partnered with several top social media influencers from YouTube and Instagram to promote and share their love of these iconic Smurf characters. It’s the ultimate social media campaign to celebrate the launch of the Smurfs: The Lost Village toy line.
The Smurfs: The Lost Village toy line will be available shortly and pricing will range from $3.49 – $24.99.
Smurfs is an iconic brand and an important franchise for Sony Pictures. Sony Pictures is thrilled with the Jakks Pacific partnership to bring Smurfs: The Lost Village characters to life with this fun, imaginative toy line.