Last Updated on December 23, 2019 by Danielle
Jakks Pacific teams with Warner Bros. on a licensing deal for new product lines based on DC Super Hero Girls.
The new licensing deal will yield posable dolls, role play dress-up, and Get Ready For Action products.
Jill Nordquist, a Jakks Pacific SVP, said the company is excited about the partnership. Now their full assortment of DC Super Hero Girls officially licensed products will empower kids and allow them to discover their inner hero through creative, imaginative play.
Jakks Pacifics’ new DC Super Heroes Girls product lineup is planned for launch in Fall 2017.
Julian Montoya, a VP of Warner Bros. Consumer Products, stated how they are thrilled about Jakks joining the global licensing program.
It’s a win-win-win for all parties involved. Ultimately, it’s all about delighting the customer and providing them with a complete play experience. The new DC Super Hero Girls toy collection will expand the current offering of female DC Super Heroes. Kids can look forward to empowering play that makes for great role-playing fun.