Mattel’s new Monster High series will be exclusive to YouTube and YouTube Kids.
Mattel Creations’ new animated series, Monster High: The Adventures of the Ghoul Squad, will be exclusively available on YouTube and YouTube Kids. The animated series is inspired by the popular Monster High dolls.
A rep from Mattel Creations stated that each week a new episode will be available on YouTube and YouTube Kids.
Mattel has a strong understanding of where their target audience will engage with this new content so they created it specifically for these popular social media platforms.
YouTube Kids targets children ages 6 – 11, so it is the perfect platform for Monster High content. Mattel Creations is delighted with the partnership with YouTube Kids. More families and kids will be able to discover the Monster High world and characters.
Each of the YouTube Kids’ episodes will be roughly about 11 minutes and will features the typical ghoulish adventures Monster High is known for. In fact, there will also be a special 44-minute episode in development.
Malik Ducard, a rep from YouTube stated how they’re thrilled that YouTube and YouTube Kids are going to be the exclusive place for Mattel’s engaging new animated series. They look forward to bringing this new series to their platform and engage fans with entertaining content.