Last Updated on January 3, 2020 by Danielle
New toy competition show, Toy Box, heading to the UK.
Electus International recently created an agreement with Znak & Co to bring the toy competition show Toy Box to UK television. The Toy Box recently made its debut on April 7 on ABC in the United States.
A representative from Znak & Co stated it’s fantastic to collaborate with Electus to bring this exciting show to the UK. It’s full of humor, high-stakes, kid judges and cross-generational appeal, which is part of its successful formula. And having a global toy powerhouse in Mattel certainly raises the bar for the competition.
The toy-creation reality show features toy inventors pitching their ideas to a panel of kid judges. The winning toy will be created by Mattel and sold at Toys R Us retail stores in the United States for consumers to purchase.