Toy Box Making Its Way to UK

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Last Updated on January 3, 2020 by Danielle

The Toy Box

New toy competition show, Toy Box, heading to the UK.

ABC’s new toy competition reality show is officially heading ashore to the United Kingdom. The show is produced by a joint venture between Hudsun Media, Mattel Creations, and Electus in the US.

Electus International recently created an agreement with Znak & Co to bring the toy competition show Toy Box to UK television. The Toy Box recently made its debut on April 7 on ABC in the United States.

A representative from Znak & Co stated it’s fantastic to collaborate with Electus to bring this exciting show to the UK. It’s full of humor, high-stakes, kid judges and cross-generational appeal, which is part of its successful formula. And having a global toy powerhouse in Mattel certainly raises the bar for the competition.

The toy-creation reality show features toy inventors pitching their ideas to a panel of kid judges. The winning toy will be created by Mattel and sold at Toys R Us retail stores in the United States for consumers to purchase.

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