VR Companies Need to Prove VR Has Staying Power

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Last Updated on December 26, 2019 by Danielle

Playstation VR

Before VR expands, the technology has to catch up.

In 2016, we experienced the release of Oculus Rift, HTC Vive and the PlayStation VR. Now that all the celebratory pieces have settled, it’s time to prove that VR is the real deal. It will be important to prove that it is not just some fancy tech that will go the way of 3DTVs and 3D technology. VR technology is immersive and impressive and shows great potential.

It will ultimately rest on the hands of the creative developers to drive user adoption. The companies have formed a coalition to share best practices and drive improvements in the VR industry. Together they have to work together to develop software that will drive hardware sales to greater levels. In turn, this will allow more developers to invest in the technology. The VR industry is forecast to explode over the course of the next 10 years or so.

The companies will need to solve many of VR’s most pressing issues. For instance, they will need to solve the problem of all those pesky wires. Then there is the fact that there is no real ‘killer app’ for any of the VR systems. Developers will also need to solve the motion sickness problem and create richer, deeper experiences than the demos and experiments we experienced in 2016. Granted this is simply the beginning of VR.

The next year or two could shape up to be the most creative period in VR history, according to Jason Rubin. Expect the technology to evolve a great deal over the next 5 years, which could potentially cement its place in history.

The only way for VR to succeed is to deliver incredibly, engaging experiences beyond gaming. Further, it may need to become more than just entertainment. It could eventually become a new form of computing and could open the doors for VR shopping (VR-commerce).  Also, VR will have to compete head-on with AR and the HoloLens from Microsoft. Competition could drive innovation and improved software.

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