Last Updated on May 10, 2021 by Danielle
The latest trends in toys and games will be shown at the 111th American International Toy Fair.
The New York City 11th International Toy Fair 2014 opened on February 16. The show takes place at the Javitz K Center in New York City. The Toy Fair will run for four days until February 19. It’s every kid’s dream, even though the event is closed to the public.
According to the Toy Industry Association, this is the largest Toy Fair held in North America. The show floor will span over 400,000 feet as over 30,000 people will make their way on the show floor. Over 1,150 toy companies will be showing off their latest toys and games that they hope will become some of the hottest new toys of the year.
The Toy Fair helps connect buyers with toy companies. Licensees, mass market retailers, and even specialty buyers will be on hand at the event.
Grammy award singer, Alicia Keys will kick things off at 10am with the traditional ribbon-cutting ceremony. “That’s a lot of toy fairs. A lot of toys and a lot of happy kids,” Keys said. Alicia Keys will also be promoting her new children’s app, the Journals Of Mama Mae & LeeLee.
After the opening ceremony, the floor will be opened to attendees, many of which who are scouting out the toys that will be the most popular for the holidays.
We already saw a few standouts on display at the Toy Fair. One of them is Daniel Tiger. It’s a plush toy for toddlers that lights up and sings lullabies. Elmo is back. When you change his hat he becomes a different character including everything from a king to a cowboy. One of the most toys interesting toys was a robot for girls, which looks like a spiked alien creature. Like Elmo, the robot also becomes a different character when you change her hat.
In addition to what is shown on the show floor, there are a number of events and seminars that educate show goers. For example, the biggest trends of 2014 will be revealed on Monday, February 17, at the “Toy Trends Tea.”
Stay tuned to Toybuzz for more information as our coverage of the event begins.