Jakks Pacific teams with Warner Bros. on global license deal for dolls, dress-up role play costumes, and Get Ready For Action products. Jakks Pacific and Warner Bros. Consumer Products have partnered on a deal to create a new line of products based on the DC Super Hero Girls license. The new additions to the DC […]
Crayola retires Dandelion crayon color on National Crayon Day. On National Crayon Day, Crayola announced that it is officially retiring its iconic Dandelion color from crayon boxes around the world. Apparently, the Dandelion color will be treated to one last hurrah with a retirement tour around the country. Crayola announced that the Dandelion color will […]
Jay@Play introduced FlipaZoo Mini collectibles coming this Easter 2017. Jay@Play announced the introduction of FlipaZoo Minis to complement its FlipaZoo plush collection of toys. The new collectible toys will feature over 100 different styles to collect in all. Each collectible figure can be flipped to reveal a fun secret FlipaZoo character. The collectibles will feature five unique […]
LeapFrog to make return at London Toy Fair 2018. LeapFrog is expected to return to the London Toy Fair 2018 after missing in action this year. LeapFrog will have a toy booth near VTech, its new parent company. This could also mean that LeapFrog will make its way to the New York Toy Fair 2018 […]
U.S. Senator examines CloudPets toy hacking case. U.S. Senator Bill Nelson has begun investigating the CloudPets toy hacking data breach. Senator Nelson drafted a letter to Mark Meyers, CEO of Spin Toys, regarding the issue. In the letter Senator Nelson raised questions regarding how well Spin Toys is securing children’s information collected in its databases. […]
Rubik’s announced record earnings worldwide from 2015 – 2016. Rubik’s, a Smiley Company Production, announced record earnings of $250 million worldwide in 2015 – 2016. This represents a 45% year-over-year sales increase. In fact, the original 3 x 3 Rubik’s Cubes experienced a 40% increase in sales. Race doubled sales for half of 2015. Since […]
Oniri Islands is a new evolutionary toys-to-life product that launched on Kickstarter. Tourmaline Studio has just launched Oniri Islands, a next generation toys-to-life hybrid product on Kickstarter. Tourmaline is looking to raise $30,000 for manufacturing a new toys-to-life title. The title is called Oniri Islands: Children of the River. The toys-to-life category meshes physical and […]
Fisher-Price joins forces with BabyFirst to produce parenting videos. Fisher-Price collaborated with BabyFirst to produce short parenting videos for parents. The new video series will make its debut starting March 20, 2017 on Fisher-Price and BabyFirst’s digital and social channels. The parenting series will focus on giving parents pointers on sleep and bedtime practices. In addition, […]
Power Rangers are making their way to Build-A-Bear Workshop. Build-A-Bear Workshop and Saban have teamed up to create a new line of Make-Your-Own Power Rangers. These companies released accessories, outfits, and a sound chip inspired by the show Mighty Morphin Power Rangers. For over 20 years Power Rangers inspired imaginations and sparked creativity in children […]
Moose Toys won two Toy of the Year awards – Collectible Toy of the Year and Craft Toy of the Year. Moose Toys, maker of the Shopkins, was honored with two Toy of the Year awards and two honors at the Australian Toy Awards. The Australian Toy Awards show is an annual event hosted in Melbourne, […]
