MGA Entertainment is succeeding in the toy dolls category. We’re already almost two months into the year and according to The NPD Group, MGA Entertainment is experiencing success in the dolls category of toys. More specifically, L.O.L. Surprise! Dolls peaked at the #1 spot, while Num Noms Blind Bags Assortment takes second place in the […]
LEGO Batman is experiencing success at the box office. The LEGO Batman Movie has experienced fantastic success at the box office after being released for only two weeks thus far. To date the animated LEGO movie has generated $202 million at the global box office, driven primarily by fan enthusiasm. And this success will most […]
Toy campaigns are promoting the empowerment of girls. In 2017 we’re seeing more big screen movies with strong female characters and toy companies are promoting empowerment of young girls. With recent Barbie campaigns, Barbie is empowering young girls to be whoever they want to be. It is getting young girls thinking about their future and […]
The toy company, Loot Crate, reveals new collectible toys for its subscription lines. Loot Crate revealed new toys for its subscription line at the New York Toy Fair. The new collectible toys that were revealed as part of the subscription service are WWE Slam Crate and Halo Legendary Crate. Both of these toy lines will […]
Hasbro announces an exclusive new launch of a product line for Star Wars: A New Hope The Black Series. Hasbro announced a brand new Star Wars: A New Hope The Black Series 40th Anniversary product line, including role play, action figures, and Monopoly board games. It’s in celebration of the series’ 40th anniversary. This special […]
Rubik’s teams with Fantasma Magic for new Rubik’s magic sets. Rubik’s, the creator of the popular Rubik’s Cube, is joining forces with Fantasma Magic in an effort to develop new Rubik’s-themed magic sets. This move was inspired by the viral success of Steve Brundage’s Rubik magic which sent him through to the semi-finals in America’s Got […]
Jakks reveals Q4 2016 financial results. Jakks Pacific reported its 2016 4th quarter financial results. Net sales amounted to $167 M. In 2015, the company netted $163.4 M in sales. Gross margin for Q4 increased from 30.3% in 2015 to 31.2% in 2016. Although operating margin was -1.4%, it represented an improvement for the toy […]
Kinder will release limited edition blue and pink eggs based on licensed properties for Easter. Easter is around the corner. Kinder revealed it plans to release Kinder Surprise eggs in time for the Easter holiday. The egg toys will be limited edition blue and pink chocolate eggs featuring licensed properties from Mattel and Warner Brothers. […]
Newest Yu-Gi-Oh! products unveiled at Toy Fair 2017. Konami Digital Entertainment revealed its newest Yu-Gi-Oh! Trading Card Game at the 2017 New York Toy Fair. Yu-Gi-Oh! and Pokémon trading card games are both very popular among fans. The company announced that three accessory packs featuring artwork from the Yu-Gi-Oh! The Dark Side of Dimensions film […]
Celebration marks birth of franchise and anniversary of launch of original Pokémon games. The Pokémon Company announced plans for a Pokémon Day celebration on February 27. Pokémon Day marks the birth of the Pokémon franchise as well as the 21st anniversary of the launch of the original Pokémon video games in Japan. The first two […]
