Hasbro Announces Plant-Based Packaging Initiative For 2019

Last Updated on January 3, 2020 by Danielle


Hasbro’s upcoming packaging initiative will help drive a sustainable future by designing for the environment and reducing its environmental impact.

Hasbro announced plans to start utilizing plant-based materials for its blister packs and plastic windows in its product packaging beginning in 2019.

This represents Hasbro’s latest strategy toward developing sustainable packaging across its product portfolio, reducing plastic waste, and its environmental impact. Earlier this week, we reported Hasbro launching a first of its kind toy recycling program for Hasbro products.

Beginning next year, Hasbro announced it will be using bio-polyethylene terephthalate, aka PET, in its product packaging. It is comprised of 30 percent plant-based material and is derived from agricultural by-products.

Interestingly, this is not the first time Hasbro has taken steps to reduce its environmental impact. In 2010, Hasbro removed all wire ties from its packages. In 2013, it substituted polyvinyl chloride (PVC) with PET. Then in 2015, it achieved the milestone of having 90 percent recycled or sustainably-sourced paper in its packaging and content inside the box. Lastly, in 2016, Hasbro successfully transitioned from PET to post-consumer recycled (rPET).

Katrin Belliveau, SVP of Global Government, Regulatory Affairs and Corporate Social Responsibility at Hasbro, stated: “At Hasbro, we take pride in designing for the environment and believe that every package makes a difference.”

Belliveau added, “We are proud of the strides we have made to advance the sustainability of our packaging and we know our consumers care deeply about this. We see every day as a chance to do better, and through actions like this, we are developing a more sustainable business and reducing our environmental impact.”

A few weeks ago, LEGO also announced plans to introduce plant-based LEGO bricks for some of its pieces. These new pieces will be included in its sets beginning this year. It’s all part of LEGO’s initiative to achieve sustainability in its products by 2030.

Source: Toy News

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