Hasbro Pioneers First Of Its Kind Toy Recycling Program For Sustainable Future

Last Updated on January 3, 2020 by Danielle

Hasbro Toy Recycling Pilot Program

Hasbro announced it is launching a new brand-sponsored national toy and game recycling pilot program called Hasbro Toy Recycling in collaboration with TerraCycle.

Wondering what to do with your kids’ old toys and games? Now Hasbro has developed a sound answer for parents. Hasbro has announced an innovative new toy and game recycling pilot program in collaboration with TerraCycle called Hasbro Toy Recycling. The pilot program begins today and allows consumers to send their Hasbro toys and games to TerraCycle. You can keep your memories and they’ll recycle your Hasbro toys and games. TerraCycle will then recycle your products so they may be reused in everything ranging from construction of play spaces, flower pots, and park benches to other innovative uses.

John Frascotti, Hasbro’s President, said in a statement: “We’re excited to launch the Hasbro Toy Recycling pilot program because it aligns so well with our purpose to make the world a better place for children and their families. As a company, we know consumers share our commitment to taking care of our planet for future generations, and we see this as an exciting step in our sustainability journey.”

While you won’t receive compensatation in exchange for your products, the service is free to use. In honor of Earth Day, which falls on April 22nd, consumers can sign-up for the recycling pilot program on www.hasbrotoyrecycling.com beginning today – April 16th.

After signing up for the program, participants will receive a box for packing their Hasbro toys and games. Participants pack the merchandise, print a free shipping label, apply the label to the package, and ship the box to TerraCycle. Once TerraCycle receives the merchandise, they will sort and recycle the products accordingly. As this is a brand-sponsored program, only Hasbro toys and games are included as part of this pilot program. So this includes everything from Hasbro’s wide product assortment ranging from games, plastic and electronic toys to action figures, dolls, plush and more.

Tom Szaky, CEO of TerraCycle, stated: “Hasbro’s toy recycling program is the first brand-sponsored national recycling program in the industry, and we are proud to partner with the passionate team at Hasbro to offer consumers a simple, sustainable solution for recycling their well-loved toys and games. Our expertise in product recycling is a great fit for a company like Hasbro that is committed to reducing the environmental impact of their products throughout its lifecycle, including end of life.”

Source: i4U

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