Last Updated on December 23, 2019 by Danielle
Introducing the Mega Construx sub-brand to Mega Bloks.
Mattel introduced a new sub-category to Mega Bloks called Mega Construx. This sub-branding strategy is an effort for Mattel to better differentiate between preschool and fan markets.
Mega Construx construction sets are recommended for kids ages 4 and older. It will feature unique character figures from popular licenses – from American Girls and Barbie to Despicable Me, Halo, and Destiny. A SVP & global brand manager of MEGA Brands said that Mega Construx provides a closer connection to its worlds with incomparable details.
MEGA encourages its ‘Beyonders’, or creators, to build beyond the traditional rules of construction and build their own worlds. In February, Mattel will launch the Mega Construx Build Beyond, a full-scale marketing campaign to promote Mega Construx and the notion of building beyond.