Bladez Toys collaborates with Mattel in new Hot Wheels RC Line. Mattel extended its partnership with Bladez Toyz. With this...
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Funko Announces New Disney Treasures Subscription Service
Ralston Paes
February 22, 2017
New service delivers gifts inspired by Disney’s films and theme parks. Funko recently announced its new toy box subscription service...
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Mattel’s New Barbie Campaign Changes Focus
Ralston Paes
February 22, 2017
Mattel will begin focusing on dads and daughters in new campaign. Mattel’s has a new marketing campaign for Barbie. It...
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Jazwares Collaborates with Hasbro on New Nerf Products
Ralston Paes
February 22, 2017
Exciting collaboration to create new Nerf products. Jazwares and Hasbro announced a new collaboration on Nerf products. Jazwares will introduce...
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TOMY’s Lamaze Brand Has Phenomenal 2016
Ralston Paes
February 22, 2017
Lamaze brand experiences phenomenal sales growth in 2016. TOMY celebrated “phenomenal sales” for its preschool brand Lamaze. Sales grew 3%...
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LEGO is ‘Most Powerful Brand’
Ralston Paes
February 22, 2017
Brand Finance ranks LEGO at top of Global 500 list, making it the ‘most powerful brand’. Brand Finance, the leading...
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Mattel Announces New CEO
Ralston Paes
February 22, 2017
Former Google exec to take over as CEO of Mattel. Earlier this year, Mattel announced Margaret Georgiadis, a former Google...
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2020 Toy Trends
Ralston Paes
February 22, 2017
Toy Industry Association reveals 2017’s Top Toy Trends. The Toy Industry Association (TIA) revealed the top toy trends for 2017...
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TT Games To Create New Lego Mobile Games
Ralston Paes
February 21, 2017
TT Games Acquires Playdemic to create new Lego games. TT Games has acquired Playdemic, a mobile game game developer, in...
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Justice League Batmobile Among Coolest Toys At Toy Fair
Ralston Paes
February 21, 2017
New Justice League Batmobile among the best toys of Toy Fair 2017. The new Justice League Batmobile was one of...
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