Hasbro reported a four percent increase in full-year net revenue, driven by strong performance from franchise brands like Transformers, Nerf, and Hasbro Gaming.
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Amazon Interested In Vacant Toys R Us Stores
Ralston Paes
April 7, 2018
In an effort to expand its physical presence, Amazon considers purchasing vacant Toys R Us storefronts.
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New Jurassic World 2 Fallen Kingdom Toys
Mattel’s new Jurassic World 2 toys were unveiled at the New York Toy Fair 2018. Get your first look at the awesome and most exciting new licensed Jurassic World: Fallen Kingdom toys coming out later this year.
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Hasbro Embraces Autism Awareness Month with New Sesame Street Plush Julia
Ralston Paes
April 4, 2018
Sesame Street’s popular character Julia, the first to tackle Autism, is being added to Hasbro’s Playskool Friends Sesame Street plush toy collection in the US and Canada.
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Trouble In Toyland? Are 3 Biggest Toymakers Stymied By What Kids Really Want?
Ralston Paes
April 3, 2018
The world’s three biggest toymakers – Lego, Hasbro, and Mattel – all faced sales slumps during the critical 2017 holiday season, leading some to believe they’re having difficulty cracking the code on what kids really want. What went wrong and what opportunities exist to rebound?
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All Systems Go On Hasbro’s HasLab Project Jabba’s Sail Barge Replica
Ralston Paes
March 31, 2018
Hasbro’s special crowdfunding project has officially received the green light for production and will be its largest Star Wars toy ever at over 4-feet long. It is anticipated to reach backers on February 18, 2019.
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Last Holiday’s Star Wars Toy Sales Slump Attributed to Hasbro ‘Error’
Ralston Paes
March 30, 2018
Star Wars: The Last Jedi toy sales saw lukewarm sales due to a reported ‘error’ on Hasbro’s part – not movie fatigue.
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Is Isaac Larian’s Crowdfunding Campaign to Save Toys R Us One Big Publicity Stunt?
Ralston Paes
March 29, 2018
Some critics have called into question billionaire toy mogul’s crowdfunding campaign to salvage Toys R Us.
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Mario Kart-Themed Monopoly Races to Gamestop
Ralston Paes
March 28, 2018
Monopoly Gamer: Mario Kart Edition arrives at GameStops, followed by a summer release at other retailers along with Power Packs this fall.
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Disney Toys Returning to Happy Meals After More Than a Decade
Ralston Paes
March 27, 2018
After more than a ten year hiatus, McDonald’s is bringing back Disney toys to Happy Meals.
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