Last Updated on December 26, 2019 by Danielle
Spin Master makes a strategic acquisition of Aerobie to expand its outdoor toy business.
Aerobie is best known for its sports toys and outdoor flying toys. It’s a classic award-winning brand that is known for their high performance products for outdoor lovers. That will be incorporated into Spin Master’s portfolio, expanding its offering to consumers.
Spin Master is content with adding Aerobie into its portfolio. Anton Rabie, CEO of Spin Master, stated they intend on preserving Aerobie’s solid reputation for delivering high quality outdoor products that entertain families. Even though Aerobie is a smaller company, Spin Master is still finding a way to add value to their company and ultimately to their consumers. So it’s a win-win for all parties involved.
Last year, you may recall Spin Master acquired Swimways so this follows suit of that and Spin Master will continue to find ways that make strategic sense and add value to the business and for the consumer. Strategic acquisitions can help with the company’s growth and that was precisely the intention with this most recent acquisition of Aerobie.
Spin Master doesn’t plan on remaining complacent after this acquisition. Spin Master plans to drive innovation in the Aerobie line leveraging its worldwide research and development talent as well as its sales and marketing teams to drive sales growth worldwide.