Star Wars merchandise is expected to do well in 2017.
Last year, you may recall the enormous success Star Wars merchandise had after the big marketing push of ‘Force Friday’. This year already approximately $233M has been generated and two-thirds of sales are yet to come. We expect that Star Wars merchandise will be among the hot toys for Christmas 2016. For 2016, Star Wars merchandise is expected to generate an estimated $700M. Because of this the U.S. toy industry is expected to have another strong year. In fact, it has been the single largest contributor to sales growth. Sales have tripled through June. With the upcoming release of the newest Star Wars blockbuster, “Rogue One: A Star Wars Story,” Star Wars toy sales are expected to accelerate.
Sales of Star Wars related merchandise could potentially be bigger than 2015, given that two-thirds of toy sales have yet to come. Star Wars toys are the #1 and #6 best-selling items thus far.
A big sales drive is expected with the release of the newest Star Wars motion picture in December.
For the second quarter, Star Wars and Disney’s Frozen were the fastest-growing businesses for Hasbro.
Movie tie-in toys continue to contribute to the success. More specifically, toys sales based on Teenage Mutant Ninja Turtles, The Secret Life of Pets, and Trolls movies are anticipated to boost toymakers’ sales through the holiday season.