2018 Toy of the Year (TOTY) Award Winners Announced

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    2018 TOTY Awards

    The Toy Association recently unveiled the 2018 Toy of the Year (TOTY) award winners.

    The 2018 TOTY Award Winners were officially unveiled during Toy Fair week in New York City on Friday, February, 16, 2018 at the Ziegfeld Theatre. The event is billed as the Oscars of the toy industry – highlighting the ‘best of the best’ in the world of toys and games. Finalists were chosen in seventeen different categories, including new categories such as Creative Toy of the Year, Playset of the Year, and Plush of the Year among several other categories including the elusive Toy of the Year and the People’s Choice Award.

    Steve Pasierb, The Toy Association’s President and CEO, said in a statement: “Each and every one of the TOTY Finalists have brought joy, laughter, and learning to children around the world. From classic board games to innovative tech toys, these playthings represent the ‘best of the best’ in the world of toys and games. So, you might even find some great holiday gift ideas among this evening’s finalists.”

    Twenty judges deliberated in discussions to determine the Finalists by considering dimensions, such as creativity, design, play value, and marketing for each of the categories. Beginning with over 600 nominees, the Finalists were narrowed to just 122 of the best playthings of the year. The judging panel was comprised of toy and play experts, retailers, academics, and journalists. Without further adieu, let’s take a look at the award winners in each of the categories.

    TOY OF THE YEAR

    The big coveted prize that all toy companies dream of earning.

    WINNERS:
    Fingerlings (WowWee)
    L.O.L. Surprise! (MGA Entertainment)

    Fingerlings
    L.O.L. Surprise!

    PEOPLE’S CHOICE AWARD

    Award based solely on consumers’ votes.

    WINNER:
    Funko Mystery Minis (Funko)

    Funko Mystery Minis

    ACTION FIGURE OF THE YEAR

    Toys such as action figures along with their playsets and accessories.

    Finalists:
    IAmElemental’s Series 2/Wisdom Lunch Box Carrying Case with Complete Set of 7 Action Figures & Accessories (IAmElemental)
    Imaginext® DC Super Friends™ BatBot Xtreme (Mattel)
    Marvel Guardians of the Galaxy Dancing Groot Figure (Hasbro)
    PJ Masks Duet Figure Packs (Just Play)
    Star Wars Forces of Destiny Adventure Figures (Hasbro)
    Stikbot (ZING)
    WWE® Superstars Action Figures (Mattel)

    WINNER:
    Marvel Guardians of the Galaxy Dancing Groot Figure (Hasbro)

    Marvel Guardians of the Galaxy Groot Figure

    COLLECTIBLE OF THE YEAR

    Toys that are part of a larger set, which includes novelty playthings, miniatures, and licensed collectibles.

    Finalists:
    Disney Pixar Cars 3 Diecast Cars (Mattel)
    Fingerlings (WowWee)
    Funko’s Mystery Minis (Funko)
    Hatchimals CollEGGtibles 4-Pack (Spin Master)
    L.O.L. Surprise! (MGA Entertainment)
    Pikmi Pop! Surprise Pack (Moose Toys)
    The LEGO Batman Movie Minifigures (LEGO)

    WINNER:
    Fingerlings (WowWee)

    Fingerlings

    CONSTRUCTION TOY OF THE YEAR

    Toys including building and engineering sets.

    Finalists:
    K’NEX THRILL RIDES: Web Weaver Roller Coaster™ Building Set (K’NEX)
    LEGO® Star Wars BB-8™ (LEGO)
    Magformers Log Cabin 87 Piece Set (Magformers)
    Mayka Toy Block Tape (Zuru)
    Meccano M.A.X (Spin Master)
    Silent Mary (LEGO Systems)
    VEX Robotics BattleBots Minotaur (HEXBUG)

    WINNER:
    LEGO® Star Wars BB-8™ (LEGO)

    LEGO Star Wars BB-8

    CREATIVE TOY OF THE YEAR

    Toys allowing kids to build and/or create unique items.

    Finalists:
    3Doodler Start Powerpuff Yourself Pen Set (3Doodler)
    K’NEX Imagine: Power & Play 50 Model Motorized Building Set (K’NEX)
    LEGO Make Your Own Movie (Klutz)
    Magnaflex (WowWee)
    Nickelodeon Slime Deluxe Slimy Creations (Cra-Z-Art)
    Oonies Starter Pack (Moose Toys)
    Star Wars Droid Inventor Kit (littleBits)

    WINNER:
    Star Wars Droid Inventor Kit (littleBits)

    littleBits Star Wars Droid Inventor Kit

    DOLL OF THE YEAR

    Toys including plush, baby, toddler, and fashion dolls along with their playsets and accessories.

    Finalists:
    BABY ALIVE SWEET TEARS BABY Doll (Hasbro)
    Barbie® Fashionista™ Ken Dolls (Mattel)
    Disney Princess Dance Code Belle (Hasbro)
    DreamWorks Spirit Riding Free Spirit & Lucky Deluxe Feeding Set (Just Play)
    JoJo Siwa Singing Doll (Just Play)
    Luvabella (Spin Master)
    Wonder Crew Superhero Will (PlayMonster)

    WINNER:
    Wonder Crew Superhero Will (PlayMonster)

    Wonder Crew Superhero Will

    GAME OF THE YEAR

    Playthings including children’s board, card, electronic or other physical game formats or puzzles. This category doesn’t include apps or video games.

    Finalists:
    Beasts of Balance (Sensible Object)
    Boom Blast Stix (Moose Toys)
    Happy Salmon (North Star Games)
    HEARING THINGS (Hasbro)
    Roller Coaster Challenge (ThinkFun)
    Soggy Doggy (Spin Master)
    Ultra Dash (PlayMonster)

    WINNER:
    Soggy Doggy (Spin Master)

    Soggy Doggy

    INFANT/TODDLER TOY OF THE YEAR

    Toys designed for kids ages 0 to 3.

    Finalists:
    GearZooz™ Roll & Roar Animal Train™ (VTech)
    Little Tikes Light ‘n Go 3-in-1 Sports Zone (MGA Entertainment)
    Magformers My First Pastel 30Pc Set (Magformers)
    Mega Bloks Elephant Parade (Mattel)
    Mirari Shellby (PlayMonster)
    Pop-a-Balls™ Push & Pop Bulldozer™ (VTech)
    Strolly Bike (Yvolution)
    Teddy Ruxpin (Wicked Cool Toys)

    WINNER:
    Teddy Ruxpin (Wicked Cool Toys)

    Teddy Ruxpin

    INNOVATIVE TOY OF THE YEAR

    Toys that deliver enhanced play value through innovative design, technology, or manufacturing processes.

    Finalists:
    DROPMIX Music Gaming System (Hasbro)
    HEXBUG BattleBots Arena (HEXBUG)
    Hot Wheels MindRacers (Osmo)
    Klask (Buffalo Games)
    Lightseekers Starter Pack (TOMY)
    Rubie’s Jurassic World T-Rex Inflatable Costume (Rubie’s Costume Company)
    Think & Learn Teach ‘n Tag Movi™ (Mattel)

    WINNER:
    Rubie’s Jurassic World T-Rex Inflatable Costume (Rubie’s Costume Company)

    Rubie's Jurassic World T-Rex Inflatable Costume

    LICENSE OF THE YEAR

    Character or property successful in spreading its brand across the industry.

    Finalists:
    Disney Pixar’s Cars 3 (Disney Consumer Products & Interactive Media)
    Hatchimals™ (Spin Master)
    Nickelodeon Slime (Nickelodeon Consumer Products)
    PAW Patrol (Spin Master)
    Peppa Pig (Entertainment One)
    PJ Masks (Entertainment One)
    Star Wars (Disney Consumer Products & Interactive Media)

    WINNER:
    Star Wars (Disney Consumer Products & Interactive Media)

    2018 TOTY AwardsStar Wars

    OUTDOOR TOY OF THE YEAR

    Toys designed for outdoor play, including ride-on vehicles.

    Finalists:
    Bunch O Balloons Filler Soaker (Zuru)
    Disc Jock-e (Tucker Toys)
    Luke Skywalker’s Landspeeder (Radio Flyer)
    NERF N-STRIKE ELITE ACCUSTRIKE ALPHAHAWK Blaster (Hasbro)
    RECOIL (Skyrocket)
    Sky Viper V2450 GPS Streaming Video Drone (Skyrocket)
    Watermelon Ball (PlaSmart)

    WINNER:
    Bunch O Balloons Filler Soaker (Zuru)

    Bunch O Balloons Filler Soaker

    PLAYSET TOY OF THE YEAR

    Toys designed to work together to enact some action or event.

    Finalists:
    Ben 10 Rustbucket Transforming Alien Playset (Playmates Toys)
    Fisher-Price® Shimmer and Shine™ Magical Light-up Genie Palace (Mattel)
    Go! Go! Smart Wheels® Race & Play Adventure Park™ (VTech)
    HEXBUG nano Space Cosmic Command (HEXBUG)
    Hot Wheels® Super Ultimate Garage (Mattel)
    My Fairy Garden Magical Cottage (PlayMonster)
    PLAYMOBIL Pharaoh’s Pyramid (Playmobil)
    Shopkins Shopville Super Mall (Moose Toys)

    WINNER:
    Hot Wheels® Super Ultimate Garage (Mattel)

    Hot Wheels Super Ultimate Garage

    PLUSH TOY OF THE YEAR

    Toys stuffed with cotton and made with fabric.

    Finalists:
    Disney Junior Minnie’s Walk and Play Puppy (Just Play)
    Dolce Activity Zebra (Magformers)
    Funko’s SuperCute Plushies (Funko)
    Peppy Pets (Commonwealth)
    Pikmi Pops Surprise! Mega Pop (Moose Toys)
    Storytime Rhymes Sheep™ (VTech)
    Surprizamals (Beverly Hills Teddybear)

    WINNER:
    Disney Junior Minnie’s Walk and Play Puppy (Just Play)

    Disney Junior Minnie's Walk and Play Puppy

    PRESCHOOL TOY OF THE YEAR

    Toys designed for kids ages 3 to 5.

    Finalists:
    Beat Bugs™ Musical Submarine (Blip Toys)
    Disney Junior Doc McStuffins All-in-One Nursery (Just Play)
    PAW Patrol My Size Lookout Tower (Spin Master)
    PLAY-DOH MAGIC OVEN Set (Hasbro)
    Racing Adventures Mickey (Just Play)
    Scoop & Learn Ice Cream Cart™ (LeapFrog)
    Thomas & Friends™ Super Station™ (Mattel)

    WINNER:
    PAW Patrol My Size Lookout Tower (Spin Master)

    PAW Patrol My Size Lookout Tower

    ROOKIE OF THE YEAR

    A new company, established in the past 2 years, that has delivered an outstanding toy to market.

    Finalists:
    Beach House Group (Antsy Pants™ Build & Play™ Kits)
    Pai Technology Inc. (Circuit Conductor)
    Move2play (Fuzzy Flyers)
    Bevy & Dave (History Makers Puzzle Block Set)
    YULU Toys (Operation: Escape)
    FlyCatcher Inc. (smART sketcher)
    WeCool (Compound Kings Makin’ Station)

    WINNER:
    Beach House Group (Antsy Pants™ Build & Play™ Kits)

    Antsy Pants Build & Play Kits

    SPECIALTY TOY OF THE YEAR

    Toys primarily distributed through specialty retailers.

    Finalists:
    American Girl® Logan™ Doll (Mattel)
    Creative Cosmetics Lab (Thames & Kosmos)
    Fidget Spinner (TopTrenz)
    HEXBUG CuddleBots (HEXBUG)
    LEGO® Star Wars™ Millennium Falcon™ (LEGO)
    Mirari Juballees (PlayMonster)
    SmartMax My First Animal Train (Smart Toys and Games)
    Zipes™ Speed Pipes (Neat-Oh! International)

    WINNER:
    LEGO® Star Wars™ Millennium Falcon™ (LEGO)

    LEGO Star Wars Millennium Falcon 75192

    Physical toys with an electronic component and feature interaction with smartphone, tablet, or gaming device.

    CONSTRUCTION TOY OF THE YEAR

    Toys including building and engineering sets.

    Finalists:
    Circuit Cubes (Circuit Cubes)
    Cue (Wonder Workshop)
    LEGO® BOOST Creative Toolbox (LEGO)
    Piper Computer Kit (Piper)
    Robotics Workshop (Thames & Kosmos)
    SoundMoovz (Cra-Z-Art)
    VRSE (Skyrocket)

    WINNER:
    LEGO® BOOST Creative Toolbox (LEGO)

    LEGO Boost Creative Toolbox

    VEHICLE OF THE YEAR

    Powered or non-powered vehicles, including their playsets and accessories.

    Finalists:
    Air Hogs Hyper Drift Drone (Spin Master)
    Anki OVERDRIVE: Fast & Furious Edition (Anki)
    Automoblox SC1 Chaos and HR5 Scorch 2-Pack (PlayMonster)
    Drone Force Angler Attack (Alpha Group)
    NERF NITRO MOTOFURY RAPID RALLY Set (Hasbro)
    PAW Patrol Sea Patroller (Spin Master)
    PLAYMOBIL Ghostbusters™ Ecto-1 (Playmobil)

    WINNER:
    PAW Patrol Sea Patroller (Spin Master)

    PAW Patrol Sea Patroller

    WowWee’s Fingerlings and L.O.L. Surprise! by MGA Entertainment shared the Toy of the Year honors while the People’s Choice Award went to Funko’s Mystery Minis. It was no surprise that Star Wars gobbled up the License of the Year, as it has been a ‘Force’ to be reckoned with in recent years. The Fingerlings took top honors in the Collectibles category, beating out fierce competition from Hatchimals CollEGGtibles and L.O.L. Surprise! LEGO Star Wars BB-8 was the standout construction set for the Construction category. In a surprise, Wonder Crew Superhero Will, a boy doll, from PlayMonster took home the prize for the Doll of the Year. The Star Wars Droid Inventor Kit was honored as the Creative Toy of the Year. LEGO Boost took home the prize for Tech Toy of the Year. Teddy Ruxpin, the iconic story-telling bear from the 80s, made his big return in 2017 with a tech makeover and took home the Infant/Preschool Toy of the Year. Paw Patrol was a big winner at the awards ceremony, taking home the Preschool Toy of the Year and Vehicle of the Year for PAW Patrol My Size Lookout Tower and PAW Patrol Sea Patroller, respectively. Soggy Doggy from Spin Master was honored as Game of the Year. Congratulations to all of the award-winning toys and toy companies that were honored at the ceremony.

    Source: The Toy Association

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