Last Updated on May 10, 2021 by Danielle
Voting is now officially open for The Toy Association’s TOTY 2018.
The Toy Association has officially announced that you can now cast your vote for nominees for consideration in the 2018 Toy of the Year Awards (2018 TOTY).
The celebratory event is held annually by The Toy Association and will take place on February 16, 2018 in New York City. Toy makers, inventors, and industry professionals can begin casting their votes for toys, games, and licenses to be taken into consideration for the awards.
The awards ceremony will feature seventeen different Toy of Year categories for the 2018 award ceremony and these people have an opportunity to cast their vote through September 20, 2017.
After all entries have been made through this date, a panel of judges will evaluate and rank submissions. What will the judging panel base its decision on? For each nomination, they’ll be analyzing the dimensions of creativity, originality, design, quality, play value, marketing, and promotion to determine the final nominees for consideration.
Then at Play Fair’s event taking place on November 3, 2017, the finalists in each category will be officially announced. After the judges have completed deliberation, retailers, media, The Toy Association members, and customers will be able to cast their votes in each of the categories. This voting period will last through January 5, 2018.
Ken Seiter, VP of Marketing Communications at The Toy Association, stated that the TOTY Awards serve to capture the toy industry’s creativity and innovation in the world of toys and games. You can think of it as the toy industry’s Oscars. They have great pride in hosting this annual tradition and are excited to announce the winners in February 2018.
The 2018 TOTY Awards will take place on February 16, 2018 in NYC and the celebration will announce a single winner in each of the 17 TOTY categories, the People’s Choice Award, and the coveted Toy of the Year winner will be finally unveiled.
ToyBuzz’s nominees for Toy of the Year include Lego Boost, Circuit Cubes, Nintendo Switch, BeatMoovz, and Teddy Ruxpin. We strongly feel the Nintendo Switch is the Gadget of the Year thanks to its game changing innovative design and the one-of-a-kind awesome experience it delivers. This year the Nintendo Switch is definitely going to make the top of a lot of kids’ Christmas Wishlists and is anticipated to be the hottest gift for Christmas and make our annual Top Toys For Christmas 2021 list. As for Toy of the Year we would probably give it to the Nintendo Switch, Lego Boost, or Circuit Cubes. It’s a hotly contested race for the gold. Look for the final decision from our toy experts later this year. Which toy do you think is going to take home the coveted Toy of the Year? Let us know your choice in the comments below.