Last Updated on December 23, 2019 by Danielle
A new collectible line known as Fur Babies World will launch exclusively at Walmart.
Known as Bush Baby World in the UK, the hit plush collectibles made by Golden Bear Toys will spring to life this March and will be rebranded as Fur Babies World in the United States.
Fur Babies World At New York Toy Fair 2018
Check out the new Fur Babies World at New York Toy Fair 2018!
Moose Toys, the maker of Shopkins, will be the official distributor of Fur Babies World in the United States and will support the launch of the line with a huge television and digital marketing campaign. The new Fur Baby World plush collectibles were slated for release exclusively at Walmart on March 5th. There will also be an assortment in the line called Fur Babies World Shimmies with colored hair that can be styled.
Featuring wiggling eyes and waggling ears using puppet-like play with your finger, the Bush Babies are already a smashing success in the United Kingdom. In fact, it’s the top new plush property and the second best traditional plush property in the region.
John Hales, Chairman of Golden Bear Toys, stated: “After selling out in 4 weeks from its launch in the UK and with over 220,000 units sold through in only 16 weeks of being in stock in 2017, it’s fair to say we are really excited to see the US reaction to this unique collectible range.”
It’s launching in the spring right in time for kids’ Easter baskets, so it is going to make a perfect Easter gift. Experiencing them first-hand at New York Toy Fair 2018, they were so soft, colorful and adorably cute and kids will love telling all sorts of fun stories with their Fur Babies plus there’s the hot collectability aspect that will appeal to kids. In fact, we loved Fur Babies so much that our editors voted it as one of the ‘Best Toys of Toy Fair 2018’.
“This is one of the biggest success stories in the history of the company and this is demonstrated by our ongoing commitment to the brand including significant marketing budget for 2018 with the new additions being advertised throughout the year.”
Golden Bear Toys launched Bush Baby World last July in the United Kingdom. They eventually plan on launching the plush collectibles worldwide. In fact, by year-end, the company expects to be in 31 countries and plans on finalizing even more.
To enhance your story-telling experience, there is also a fun Fur Babies World playset called the Fur Babies World Dream Tree that will also be available at retail. As you can see, the playset offers ample play space to accommodate multiple Fur Babies.
The company plans to launch the product by advertising on channels kids watch. Additionally, this will be supported by a digital marketing campaign that will be localized. Interestingly, there are also animated webisodes that will be localized for the respective market and featured on the company site as well as social media channels. Are you excited about Fur Babies World? Let us know in the comments below. We’d love to hear from you!
Source: Toy News