Presented by LEGO and Nickelodeon, Play Fair brings the magic of Toy Fair 2016 to everyone from kids to family to collectors.
Come February 13 – 14, kids can check out the Ninja Turtles, take photos with their favorite Shopkins characters, and check out Superman from the new Batman VS. Superman : Dawn Of Justice movie. Toy Fair just introduced Play Fair, a fun filled event open to families, toy collectors, and bloggers.
For 113 years, it’s used to be that only adults were allowed into Toy Fair. Every year toy companies, retailers, and industry experts come to the Javits Center in New York to show off the latest toys. It’s rather ironic that a show that is all about toys has no kids.
In truth, Toy Fair is more about the business of toys so most children would be bored. At Toy Fair, kids under 18 are not allowed. There are tons of toys everywhere but kids are nowhere in sight to enjoy them. Everyone wishes they can go to Toy Fair but they can’t.
Now that is all changing with Play Fair, a family friendly event open to everyone that runs alongside with Toy Fair 2016 at the Javitz center. The event is being organized by LeftField Media and is a partnership with the Toy Industry Association. It’s sponsored by Lego and Nickelodeon, but other companies are also planning to attend.
Along with Lego and Nickelodeon, Mattel, Hasbro, Warner Brothers, Crayola, Toysrus, and more plan to be there. There are over 100 companies that plan to attend with everyone from toy companies to retailers to book companies. It’s a chance for companies to show of all the coolest toys of the year. Many of these toys will be the most popular toys for Christmas 2021.
Right now it is just a proof of concept. Play Fair might turn into Toycon, with some of the biggest toy brands participating with activities, performances, and guest panels. Like Comic Con, there will be exclusive products for sale, new products, costume characters, and photo opportunities. The best part? For kids there will be plenty of toys to play with.
Unlike a toy store, it’s very hands on. It’s a great way for toy companies to connect with the consumer. With the power of social media, consumer can generate buzz about products on Facebook, Twitter, and Youtube. Youtube channels featuring kids and adults playing with toys can have a huge impact on the industry. Kids can become huge influencers.
Play Fair will be held in four sessions:
Saturday Morning: 9:30 a.m. to 1:30 p.m. ET
Saturday Afternoon: 3:00 to 7:00 p.m. ET
Sunday Morning: 9:30 a.m. to 1:30 p.m. ET
Sunday Afternoon: 3:00 to 7:00 p.m. ET
Tickets will cost $30 for each session. The goal for the first year is to get around 25,000 people.