Strategic Alliance Between Mattel & Alibaba

ToyBuzz spends hours and hours finding the stuff that you will love. Just so you know, Toy Buzz may earn a small commission when purchasing through the many links on this page. As an Amazon Associate we earn from qualifying purchases.

Last Updated on December 23, 2019 by Danielle

Mattel Logo

Mattel and Alibaba create strategic partnership.

Mattel formed a strategic partnership with Alibaba, a Chinese e-commerce company.

This strategic partnership allows Mattel to gain access to Alibaba’s data analytics competencies as well as the AI Lab. The objective of this partnership is to change the perception of parents in China in relation to toys.

The partnership will allow Mattel to more accurately target the continually changing needs of Chinese consumers by leveraging the data analytics from Alibaba. Furthemore, Mattel will be able to harness Alibaba’s media environment for the development of learning tools and educational content based on brands and characters like Barbie and Lego. This way Chinese parents and families will maximize the potential of their play experiences.

In addition, Mattel in tandem with Alibaba’s AI Lab will seek to create new, innovative products. The idea is to foster children’s development via bleeding-edge technology and smart, interactive learning.

No comments yet.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Powered by WordPress. Designed by WooThemes

Toy Buzz is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to (,, or