Toys R Us Invests in E-Commerce

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Toys R Us renews its commitment to its online business by investing $100 million over three years.

Toys R Us announced plans to reinvest in its online business. Toys R Us reportedly has invested close to $100 million over three years to boost its online shopping experience at Toysrus.com.

Admittedly, according to Toys R Us, their online experience is lacking compared with its retail competitors like Target.com, Walmart.com, and Amazon.com.

The revamped site, ToysRus.com, is expected to make its debut in the early part of July 2017.

So what’s in store for ToysRus.com online customers?

First, visitors will notice larger pictures and a simplified navigation system to facilitate shopping for products on the site.

It also appears that Toys R Us is emulating a few ideas from its competitor, Amazon.com, which is the best form of flattery. In fact, customers will be able to make a purchase in two easy steps, provided they don’t require gift wrapping or additional services.

In addition to these new features, Toysrus.com will also boast notifications for new products as well as a value-added customer advice service.

With all of these new features planned and the $100 million invested, Toys R Us hopes to better position itself in the online realm and better satisfy online shoppers with a more streamlined approach.

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