First boy doll introduced for American Girl doll line. American Girl recently introduced its first boy doll ever at NY...
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Mattel Introduces New Sub-Brand Mega Construx
Ralston Paes
February 21, 2017
Introducing the Mega Construx sub-brand to Mega Bloks. Mattel introduced a new sub-category to Mega Bloks called Mega Construx. This...
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New Hatchimals Hatch At Toy Fair 2017
Ralston Paes
February 21, 2017
New Hatchimals unveiled at Toy Fair. Last year the Hatchimals caused quite a toy craze. Spin Master is expanding the...
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Announcing a Disney Princess Toy Subscription Service
Ralston Paes
February 21, 2017
Pley introduces new Disney Princess toy subscription service. Disney Princess toys have been working wonders for Hasbro. They have contributed...
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Amazon Announces STEM Toys Subscription Service
Ralston Paes
February 21, 2017
Amazon introduces new monthly STEM subscription service, delivering toys to your door for $20/month. Just last month, Amazon launched a...
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Force Friday II Announced For Star Wars: The Last Jedi
Ralston Paes
February 21, 2017
Force Friday II marketing push to drive new Star Wars toys and merchandise sales. The new Star Wars: The Last...
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Hasbro Ceases Gender Categories
Ralston Paes
February 21, 2017
Hasbro eliminates gender categories in its revenue reports. In its 2016 annual report, Hasbro announced it is making changes to...
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Toy of the Year 2017 Award Winners Announced
Ralston Paes
February 21, 2017
Lego scores the Toy Of The Year Award. Recently the top toys and exceptional toy industry employees were honored at...
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Meet Hasbro’s Proto Max
Ralston Paes
February 20, 2017
New Robo-pup from Hasbro teaches kids early coding skills. Hasbro unveiled its new robot dog, Proto Max, at the 2017...
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Spin Master’s Latest RC BB-8 Unveiled At Toy Fair 2017
Ralston Paes
February 20, 2017
Now you can own a life size version of BB-8. Star Wars fans have an interesting new remote-controlled BB-8 droid...
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