Jakks Pacific teams with Warner Bros. on a licensing deal for new product lines based on DC Super Hero Girls. Jakks Pacific, a toy company, and Warner Bros. Consumer Products are partnering to bring new lines of product to stores based on the popular DC Super Hero Girls IP. The new licensing deal will yield […]
Mattel’s new Monster High series will be exclusive to YouTube and YouTube Kids. Mattel Creations’ new animated series, Monster High: The Adventures of the Ghoul Squad, will be exclusively available on YouTube and YouTube Kids. The animated series is inspired by the popular Monster High dolls. A rep from Mattel Creations stated that each week […]
Mini Mojis are new toys inspired by emojis. With emojis on practically all of our devices from smartphones and tablets to desktop computers and laptops, it can be said our world is an emoji-driven one. Now Kidz Toyz is bringing Mini Mojis, a new collectible expressible toy line, to stores. Kids, teens, and emoji fans […]
Jakks Pacific joins forces with Sony Pictures to create new Smurf toys. Jakks Pacific has collaborated with Sony Pictures to create new Smurf toys. The toys will be tied-in with the new Smurf movie, Smurfs: The Lost Village, which hits theaters in April 2017. The new toy line will feature Smurf action figures, playsets, and […]
Animal Jam is a new collectible toy set to launch. With a deal with WildWorks and PhatMojo, a new line of collectibles toys called Animal Jam will hit the market. PhatMojo will create a variety of blind bag and non-blind bag collectibles. The CEO of PhatMojo stated that Animal Jam is awesome and a great […]
Mattel and Alibaba create strategic partnership. Mattel formed a strategic partnership with Alibaba, a Chinese e-commerce company. This strategic partnership allows Mattel to gain access to Alibaba’s data analytics competencies as well as the AI Lab. The objective of this partnership is to change the perception of parents in China in relation to toys. The […]
Monopoly fans have decided to retire the thimble from the classic family board game. Based on Monopoly fans’ votes, the thimble will be officially retired from the game later this year. As for a replacement, Hasbro has not officially announced one yet. It plans on revealing the replacement token on World Monopoly Day. Mark your […]
Shopkins Season 7 toys hit store shelves and are expected to continue to be a success. This year Moose Toys is releasing the latest iteration of Shopkins – Shopkins Season 7 collectible toys. Season 7 features a party theme. Toy retailer Toys R Us celebrated the new Shopkins Season Seven with a special International Shopkins […]
Toys R Us will be the first to launch Lightseekers in retail stores. Tomy and PlayFusion, the makers of Lightseekers, announced Toys R Us will be the first retailer to launch Lightseekers at its retail stores. Toys R Us will begin selling Lightseekers beginning on July 1. Pre-orders will begin on April 17. Masayuki Nagatake, […]
Hasbro launches new innovative blaster and launching foam vehicles toy line, Nerf Nitro. At the New York Toy Fair, Hasbro revealed a new line to the Nerf family called Nerf Nitro. Nerf Nitro is a blaster that launches foam vehicles instead of foam darts. It’s a new racing vehicle product line and it will bring […]
