New Justice League Batmobile among the best toys of Toy Fair 2017. The new Justice League Batmobile was one of the coolest new toys at Toy Fair 2017. It incorporates augmented reality to give users a driver’s cockpit perspective and emits real smoke for an added sense of realism. Mattel’s new Batmobile is radio-controlled and […]
First boy doll introduced for American Girl doll line. American Girl recently introduced its first boy doll ever at NY Toy Fair 2017. The boy’s name is Logan Everett and he is a drummer that will come with an appropriately sized drum kit. Logan Everett is the newest American Girl doll. This is the first […]
Introducing the Mega Construx sub-brand to Mega Bloks. Mattel introduced a new sub-category to Mega Bloks called Mega Construx. This sub-branding strategy is an effort for Mattel to better differentiate between preschool and fan markets. Mega Construx construction sets are recommended for kids ages 4 and older. It will feature unique character figures from popular […]
New Hatchimals unveiled at Toy Fair. Last year the Hatchimals caused quite a toy craze. Spin Master is expanding the toy line. New Hatchimals were added to the family at this year’s Toy Fair. Spin Master introduced Hatichimals Colleggtibles and Hatchimals Glitter collections. First, Hatchimals Colleggtibles are smaller versions of the Hatchimals. Just like the […]
Pley introduces new Disney Princess toy subscription service. Disney Princess toys have been working wonders for Hasbro. They have contributed to significant growth for the toy company. Now Pley, a subscription-based toy company, has announced a new Disney Princess PleyBox subscription service. The service delivers anywhere between 4-8 official Disney Princess toys, activities, and fashion […]
Amazon introduces new monthly STEM subscription service, delivering toys to your door for $20/month. Just last month, Amazon launched a brand new STEM toys subscription service. The new service is called STEM Club and families can receive educational toys for as low as $19.99 / month with free shipping. Amazon will decide on the toys […]
Force Friday II marketing push to drive new Star Wars toys and merchandise sales. The new Star Wars: The Last Jedi arrives in theaters this December. Disney and Lucasfilm recently announced Force Friday II, a successor to the 2015 promotional marketing to reveal new Star Wars related merchandise. Force Friday II will be scheduled for […]
Hasbro eliminates gender categories in its revenue reports. In its 2016 annual report, Hasbro announced it is making changes to how it reports revenue. Previously, the company had reported earnings from a boys and girls category in addition to other categories like preschool and games. Hasbro stated that beginning with Q1 2017, it will no […]
Lego scores the Toy Of The Year Award. Recently the top toys and exceptional toy industry employees were honored at the 2017 Toy of the Year (TOTY) Awards in New York City. The event was held by the Toy Industry Association (TIA). LEGO took top honors with the elusive Toy of the Year award for […]
New Robo-pup from Hasbro teaches kids early coding skills. Hasbro unveiled its new robot dog, Proto Max, at the 2017 New York Toy Fair. This new robo-dog is part of the FurReal Friends line of animatronics pets. FurReal Friends Proto Max will retail for $120 and kids will be able to customize the dog’s behavior […]
